5 Fundamental Truths of Digital Marketing Today

Hubspot Academy recorded that it takes roughly 6-8 touches to generate one viable lead intent.

This means that you need around 6-8 multiple touchpoints to engage a single customer to buy.

Ask yourself, how can that happen?

.....The answer is, it can only happen with digital marketing.

In fact, that's the reason that online purchases grow and brands leveraging it makes more in sales.

I guess your business is doing either?

So, why digital marketing?

The concept of digital marketing today is of the high demand side, most especially the way brands spend their market budget just because of two things:

• Customer acquisition
• Customer retention.

Brands now took their time to deliver messages through advertising mediums such as social media, mobile applications, search engines, email, web applications, and conferences.

The truth is that every brand out there is finding more ways to compete and stand out alone.

That's the reason why they keep using different inbound marketing tactics to attract qualified leads.

Remember, traditional marketing?

It has been alive for years but why brands don't use it for customer acquisition these days?

It just because digital marketing has taken over and the reason why traditional marketing was drop is just that it only so good to build brand awareness and that's it.

...Just pick radio advertising.

What do marketers use that for?

Of course, marketers that use radio have a reason for using it and that focuses on brand awareness.

For example, you speak everything why you're doing what you're doing and if your reason to believe is so convinced in a way that attracts, engages, and delights your prospects.

Therefore, they'll want to subscribe to what your business does, not for the reason to buy.

So, you don't have to get that wrong just yet.

Remember, it takes roughly 6-8 touches to generate one viable qualified lead intent.

Why?

Just because your business needs to fulfill the term "TCAVN"

• Trust
• Credibility
• Authority
• Value
• Needs

You need that before anyone can reason well to buy your products.

In other words, that's the reason why brands shifted their marketing strategy to digital marketing.

Not anymore they spend money on traditional marketing, mind you some brands still spend and use that to generate some fraction leads.

And some have received some substantial success using traditional marketing.

But what I'm saying is that it's not enough for dominance.

With digital marketing, you can focus on;

• Tracking your buyer's journey
• Leveraging social listening and monitoring.
• Creating multiple touchpoints
• Doing Retargeting
• Building a lasting relationship for your business
• Building fans for your business
• It helps with lead nurturing
• It makes sales enablement easier 
• Segmentation made easy
• It helps buy the idea of who's a good fit for your business.
• It helps track the conversion goal
• Traffic metrics made easy

For instance,

• Radio still reaches 82% of the Nigerian population.
• People still listen to the radio, twice a week and on average 1hr per day.
• About more than half of the Nigerian population still listening to the radio twice per month.

This stat really shows that radio advertising still has chances to build brand awareness for brands out there.

On the other hand, not just too good for lead nurturing.

Well, let's dive into something real quick.

5 steps on how to do digital marketing: The strategy

1. A digital marketing strategy brings your brands into focus
2. It helps with authority
3. It helps with the buyer's intent
4. It helps with word of mouth marketing
5. It helps build fans for your business.

1. Digital marketing strategy bring your brands into focus

What's a digital marketing strategy?

Digital marketing strategy is the process of using different inbound tactics to bring prospects who aren't a good fit into the focus of purchasing through channels such as emails, search engines, social media, and more.

Let's take a bit recap of what Neil Patel said, on his digital marketing guide, he said;

Just think about everything, Google and Facebook generate more revenue than any traditional media company because they control more eyeballs.

That's the reason why digital marketing matters, it's where the attention is.

Just take a pause here and think about the last time you drove your car on the highway, do you spend your time focusing on the billboard near you?

Image source: Medium

Or you focus more on where you're going?

Just a second pause.

I bet chances are that you've once picked up your phone while on the driving seat for(call, text messages, research, and latest news).

Chances are that you've done that even without minding the risk ahead.

That's the reason why traditional marketing like billboard doesn't have future today, people are more determined about where they're going to.

They don't even care much about what billboard feed they see around the streets they're more focused on their destination.

What that tells you is that digital marketing is where the focus is.

Do you know there's an increase with the local buyers, see what HubSpot said:

Some facts:

• 88% of consumers who do a local search on their smartphone visit or call a store within a day.
• 46% of all Google searches are seeking local information( Source: GoGulf)
• 97% of people learn more about a local company online than anywhere else(Source: SEOTribunal)
• 18% of local smartphone searches led to purchase within a day, whereas only 7% of non-local searches led to a sale(Source: Think with Google)

And if local searches can influence online leads intent and sales, think of it this way.

Is it not good for your business sales funnel?

Why can't you use a digital marketing strategy to bring your brand into focus and flourish your online sales?

2. It helps with authority

The last time you visited a store online, how did you go about it?

You use your smartphone to do some Google search, right?

That means you insert a search query, of course, you did before you think of ordering for a product.

What if Google didn't show you the exact search match for the query you typed in?

How does that make you feel?

That's the same way you should feel if your business isn't leveraging digital marketing yet, do you know what that means?

• Lose in online opportunities
• No leads generation
• No authority
• People won't trust your business
• No credibility
• No sales

And if your business loses out on those metrics, tell me what else?

Why can't you ask yourself, why people do say Google the information?

Think of that.

You know why? it's just simple.

It's just because consumers expect there's a drastic change of the way businesses should market these days, it's just because of digital marketing.

Digital marketing is the reason that online purchases and competition grows.

And it also the reason that teenagers now make money online without hunting for jobs.

Digital marketing is everything.

In fact, with the drastic changes with SEO, these changes have tanked product pages and have reduced their value for sales.

These changes I'm talking about is the algorithm change, it really has made marketers keep more of closed eyes to win the unpaid search result auction system.

Google now is worried about the authority and relevance of web and product pages.

And if you can't compete with that well, your competitors will and they will dominate everywhere.

3. It helps track the buyer's intent

With a tool like Google Analytics and other social media tracking tools, you can use that to track what your buyer's needs are.

In a nutshell, these tools will give you profound insights into the following metrics:

• Customer behavior
• Bounce rate
• Average time spent
• Exit rate
• New and returning visitors
• Most performing product pages 
• Conversion goal and more.

And if you can understand how your audience behave it quite easy to know what their needs are.

That's the reason why you need digital marketing.

4. It flourishes Word of mouth marketing

One of the usefulness of digital marketing is that it helps with word of mouth marketing.

It gives your business an earned media.

And guess what.

Do you know that consumers believe what consumers like them say about a product than the brand itself?

I bet you, if you can get the marketing tactics right, you can get your prospects right for the word of mouth marketing.

Just a quick recap, 

Some facts actually:

• Do you know that 95% of consumers want to engage with brands that they can recommend to their loved ones not just doing business only?
• 90% of consumers want to see businesses in person.
• 98% of consumers want to see trust in what your business does.
• 99% of consumers want to interact with businesses that solve their needs, not just businesses that want them to buy.

And if your brand is not getting these marketing tactics right, the big knock is that you won't earn them for the word of mouth marketing.

It's just simple.

5. It helps build fans for your business

Let's pick celebrities, how do you think they grow fans for their labels.

Is it through offline marketing or digital marketing?

Just reason that.

The same way you need to build qualified fans for your business.

Remember, a customer who isn't your fan isn't your customer and I'll still keep telling brands out there.

A customer who can't die out for what you do, a customer who isn't proud enough to use your business stickers anywhere, anytime, and anyday isn't your customer.

Such a customer it's just adding to the numbers.

And that's what brands aren't getting yet.

A lot has changed with consumer behavior even digital marketing isn't enough to capture these changes.

Just because they want to see more.

For instance, if you're using chatbots, remember that chatbot is artificial intelligence, not human intelligence.

Don't get them wrong, they're of two entities.

If you don't know, do now.

That's the reason why consumers can't predict if actually, they're engaging in real-time with businesses.

You know what, the solution now is to show your business in person.

Imagine when they don't have any clue about who exactly is making some conversion, how on hell do you want them for conversion?

That's why they want to see who you're as a business, not what you're.

And if you can do that, believe me, they'll become your die-fans but the only way that can happen is to build fandom around your business.

Conclusion

Now that you know the 5 fundamental truths of digital marketing today.

So how well do you want to go about it?

Over to you, how do want to do digital marketing and use it to improve your conversion?

I'm Destined boy, a certified digital and inbound marketer.

Follow @Blogdestined