How marketers can nurture fans for their business

A lot has swept away, do you know what happened?

Guess?

Well, it's simple.

It's just consumer behavior. A lot has really changed with that, marketing automation can't compete anymore to nurture qualified leads for fanocracy.

Businesses are finding it hard to retain customers, sometimes their most profitable customers. someone, somewhere else, stole them for their own value.

And just because of that it makes your sales tank and your business isn't going well anymore.

It's just a busy and headache time for you and your business team then how can you compete?

Since brands really don't know about the new trend called fanocracy but why can't you try it out and see what it means to your business?

Huh?

Likewise, if you don't bother now, I bet you that you'll later but the bad thing you may not compete anywhere near and your competitors will.

That's the reason I'm preaching fandom for your business, it's only the reason that you can make your business grow.

Do you know fandom speaks everywhere?

See some facts:

• Employees who aren't your fan before they become employees aren't your employees.
• Employees who don't take your business over anything else aren't your loyal employees
• Customer who isn't your fan isn't your customer.
• A passionate customer is a goal-oriented customer
• Customers who aren't happy with what you do can't stay long for what you do.
• Customers who aren't proud to use your business stickers everywhere, anywhere aren't your customers.
• A customer who doesn't spend more time knowing about you as a business, in fact, isn't ready to become a loyal customer.

 So, how can you build and nurture fans for your business?

Your brand story matters

One of the fundamental truths about building fans for your business begins with the power of what your brand story is teaching out.

If your brand story isn't anywhere connected with human connection and emotion, it's hard getting these prospects for fans nurturing.

Do you know that consumers learn from a brand story?

As a matter of fact, 60% of consumers that see an engaging brand story go ahead interacting with it by using the power of social media.

For example, if we name some big brands, for instance, Nike, you see that Nike brand story form a real-time human connection.

If you have got a body, you're an athlete.

I called that a psychology kind of mission statement.

And if you noticed well, you'll have realized that Nike uses that same mission statement everywhere, including their social media platform.

What about apple phone?

Why are those celebrities and other average people promote apple products themselves?

Or you haven't wondered why people see iPhone as a big thing, just the ringtone has scared you and it has made you pictured the phone user as a big boy or girl.

It happened just because the brand has built a powerful human connection and value that scared other phone products away.

That's just the beauty of creating a brand story that forms a human connection.

Mind you, the brand story can come in any form, 

• Video marketing
• Social media marketing
• Content marketing

Whatever way, the purpose still lies in the power of what your business is teaching out.

Show your business in person 

Fanocracy isn't just preaching to celebrities, but businesses as well.

Why do you think celebrities perform shows for their fans?

It's just because that's the moment they can show themselves as a person to their fans.

But, why businesses aren't doing the same?

Do you think all is just about using marketing automation, doing social listening, social media marketing, and tracking engagements like comments, likes, and shares?

Let me tell you, it's just more than that.

As marketers you need to create event planning for your customers, they need to see who you're as a business, not what you're.

Don't you know they have been longing to see you?

Create an outing time for them and keep it consistent.

Believe me, that's the best social listening you can ever have because they'll real approach you and tell you what next they want to see.

This is when you can grow their emotions for your business, build them for fanocracy, and create a memorable time for them.

Note: people don't remember what you do but they always remember how you solve their needs, value them, and care for them when that matters most.

The question is, can your business do either.

Well, the best approach is that your team should start nurturing business for qualified fans intent, not qualified leads intent anymore.

Because soonest building business for qualified leads intent will die out, the clock is just running out.

And you don't have to make your business run out with it.

Now, it's time to nurture fans for your business and wait to see how they'll grow and expand your business than you ever did.