What Digital Marketing Agency in Nigeria isn't doing right

If you Google search digital marketing agency in Nigeria, what do you think that you get to see right away?

Just from the screenshot below, you can see bunches of top digital marketing agency rankings and few standalone agencies showing up from the search results.

What does it mean?

It shows digital marketing agencies in Nigeria aren't anywhere near for the top 10 spots, in fact, just 4 out of the digital marketing agencies made it to Google's first page.

It's suck but just take a look at this:

• About 99% of digital marketing agencies focus more on local audiences.
• Almost all don't leverage international SEO
• About 99% lacks the building of a compelling brand story that brings human emotion and feelings.
• About 95% of digital agencies don't rank anywhere near most search queries on Google.
• 98% of digital marketing agencies use poor content strategy.
• 99% of digital agencies in Nigeria use poor marketing outreach.
• 99% of agencies in Nigeria aren't ready to spend big.

Although, some of them actually still spend and that's because they spend more on staff recruitment, not for inbound marketing tactics.

And since that happens, it makes their inbound effort look sloppy and hard to acquire leads intent.

Imagine when you don't spend big and you want to acquire big, it's that anywhere possible?

It's not just possible because most of the brands you see out there are spending big in order to compete everywhere and if you aren't adopting the same techniques the big knock is that you ain't going to compete anywhere.

It's that simple?

Let's take a look at some agencies, for instance, Ignite visibility agency own by John Lincoln, according to themanifest, ignite is one of the most awarded digital marketing agency in the industry specializing in SEO, paid media, social media, email marketing, and CRO.

As just from the screenshot below, you can see that Ignite agency isn't just only meant for the local audience but they're more of global outreach.

That specializes in website design and development, graphic design, and many more.

However, their mission goal is to provide the best marketing strategy for their clients all over the world.

So that means they didn't just target only just local audiences but more of broad audiences which sometimes can be a bit complicated.

....In terms of targeting multiple countries plus multiple languages.

Yet, that isn't the case here, so let's dive into the real matter about what digital marketing agency in Nigeria isn't doing right.

1. Poor marketing strategy

Well, the no symptom virus called coronavirus really has shifted business men's minds and strategy to online business but how does digital marketing agency fair?

Think about this.

For example, let's say you're a prospect looking to generate some leads out there that will turn into regular customers.

And you don't want your staff to design the whole process just alone.

The next step you might want to take is to hire a digital marketing agency.

Right?

In other words, let's say your business goal is to generate some online purchases using SEO.

For sure, you'll go ahead hiring an SEO agency in Nigeria but just think of it for a moment.

For instance, what if you find out that the SEO agency isn't ranking anywhere near Google's first page.

Tell me, what will you do?

I believe you know what you'll do instead and why that happens is because people don't subscribe to what you do anymore but why you do them.

Think about it for a moment and let that sink in.

Why is it that people often say use Google?

....Do you know that 90% of online purchases in Nigeria begins with Google?

In fact, 60% of offline purchases start with some research on Google.

And what does that mean to you?

It's just simple.

It means if your digital marketing agency isn't found anywhere near Google people aren't just going to trust what you do.

It's that clear.

That's just the reason why you need to spread the outreach of your marketing tactics to improve your leads generation performance and sales enablement.

2. Poor brand story

If you want to build a human connection and feelings.

More importantly, if you want to build fanocracy for your business you need to create a unique brand story that brings character and conflict to what your digital marketing agency is teaching out.

It's so important you know that you read this guide because it tells you the importance of digital marketing in Nigeria.

And one of the reasons why I want you to leverage that guide is just for you to know why it's so important building a formidable agency that everyone will convert for.

See, technology has changed, and you need to adapt to these changes if you still want to stay to be more relevant.

If not, you won't compete anywhere and your competitors will.

The digital marketing agency industry is growing big now in Nigeria than ever and the reason that you see that happen is technology.

Technology is the reason that consumers make online purchase choices.

Technology is the reason that competition grows

And it's the reason that digital marketing strategy really has shifted. That's why you need to keep a closer eye to these changes.

In fact, do you know that prospects don't remember your business for what they buy but they always remember you for how you solve their needs?

And these needs more often come from the following inbound channel:

• Blog posts
• Webinars
• Conference
• Video marketing
• Social media marketing
• Email marketing

If you know that you'll see that what makes customers stick around more is not for how good your products are, they don't only need that.

But how much trust and authority your brand has built because they want to partner with brands that they can easily recommend to their loved ones not just doing business alone.

Remember, a customer who isn't your fan isn't your customer.

And all these start from how you want to build value for your potential customers.

Believe me, just know they can't just convert overnight.

It still takes roughly 6-7 touches before you can generate a viable lead.

So what your brand story is teaching out determines who will engage with your digital marketing agency company.

3. Your customer is your focal point

Whatever marketing strategy or business end goal you're churning out.

Primarily, your overall concept should stay around your customers.

For one, don't ever think about what your team likely say, it's not just enough but stick to what your customer's need is.

Don't just forget, customers are the success of every business out there.

So you have to nurture your digital marketing agency based on their needs, not yours.

And the best way to go about that is to know who exactly is a good fit for your business.

By planning out your ideal customer profile.

Take, for instance, if you have a digital marketing agency in Abuja, you will likely what to target only residents staying there.

This way, you've to churn out what marketing platform you're looking at, is it b2b or b2c.

And what is your ideal customer interest - SEO, PPC, SMM, and more?

Just make sure you have a representative graph of what you want to achieve and keep it consistent.

Conclusion

There're many barriers why digital marketing agency in Nigeria hasn't gain that momentum yet.

And the few of the so-called barriers you need to know is that you can't improve your customer retention when you don't justify what you do.

In some cases, when you find it hard to meet certain conversion for clients, the deadlock is that they won't just come back for anything again, they go elsewhere.

And that isn't good enough for your business.

That's the reason why you need to build more on authority, credibility, and trust. 

I'm Destined boy, a certified digital and inbound marketer.

Follow @Blogdestined