How to make money from real estate during this pandemic in Nigeria

Do you know that what critically sells in a real estate business is having a plan B and C sense decision making?

So, what does this plan B and C means to you, and why it's so important?

A real estate business is like a game, the game pretty much works in two content directories.

That's, you and the computer but in the real sense you and your customers.

You means you're the game controller, you control every aspect of the game yet you still lack the decision making of the entire business.

The computer is your customers they're the ones who make a powerful decision about your business, they're the ones that make your real estate business grow, they're the decision-makers and they are the ones who love you for your business.

That said yet in this pandemic what inbound effort have you use to grow your real estate business?

If not, here's the time you have to realize why it's so important having a plan B and C in the root of your business.

The initiation of this business plan brings core value into the real estate's first option objective of why you're doing what you're doing.

It helps delight buyers even more and earns them for a sense of purchase decision.

Here's the epic thing about everything.

This business plan doesn't only speaks more about what opportunities and weaknesses the future brings to your real estate business.

But what customer satisfaction and acquisition you might have over time.

......Customer acquisition + Customer satisfaction = Increase in profit

So, how does this business plan works?

Tell me, have you ever wondered how that really works?

In fact, let's forget about this analysis(SWOT) that way let's focus on what really matters to you.

Being an investor in the real estate industry goes far beyond you and what you're I don't really think that matters to your prospects.

For example, Mercy Eke's newly launched Lambo home is an exciting thing for her fans around the world, a new life for the young lady, and complimentary terms for other ladies out there.

But even with her verified account, how does that help much? and what exactly Lambo home is teaching out to prospects?

Let's think critically.

Do you think prospects would rather want to invest more because it's Mercy Eke?

Because for the reason that she's so popular?

I doubt that because prospects don't convert much for what you're but for who you're as a business.

The content game of investing in a real estate business is all about nurturing qualified leads intent into sales-ready.

And how can you go about doing just that?

Today, in this article, I've got you 4 actionable benefits your real estate company can sell more in profit during this pandemic

How to make money from real estate in Nigeria:

1 Do a simple calculation on how many customers you need to hit your real estate revenue goal

Here's where the headache begins not everyone is so good using calculation terms but it's needed this time.

To calculate the number of customers needed to hit your real estate company revenue goal.

First, let's assume you want to generate 20 million nairas in new revenue. 

What's next? you have to determine average price customers spend with you, for instance, let's say you sold 20 real estate properties and the overall net sale is 400 million nairas.

All you have to do is to divide the net sale by the number of products sold that will result in your average selling price. 

If you do the maths, 400,000,000/20 = 200,000,000. This means the average price customers spend with you is 200 million nairas.

Now, to determine the number of new customers you need to hit the revenue goal.

This way, you have to divide your revenue objective whether let's say 800 million nairas by the average sales price of 200 million nairas.

Mathematically, it shows to hit the company's revenue goal you need 4 new qualified customers to reach that revenue mark. 

2. Track how many leads needed to create 4 customers

Let's say you're using bottom line funnel-like content marketing to drive leads intent.

Think of it this way.

For example, let's say your lead-to-customer ratio is 2%, for instance, you generate 80 leads intent and 20 became qualified leads(subscribers or new customers) it means to calculate the lead-to-customer ratio you have to divide the qualified leads by the total leads intent.

Mathematically, 20/80 x 100 = 25%

To necessarily calculate how many leads needed to create 4 customers.

You have to divide the number of new customers above by the lead to customer conversion rate(25%).

This means, mathematically, you'll need 16 new leads to create 4 new customers.

3. Track how many visitors needed to create 16 new leads

Let's assume that 2% of visitors to your site became leads.

For that reason, let's calculate the number of web visitors needed to create 16 leads as calculated above.

It's simple, just divide the number of desired leads(16) by the visitors to lead ratio(2%). 

This means you'll need roughly 800 visits to create 16 new leads for your real estate business.

4. Grow more than your product and hack on your customer intent

Now that you know your business KPIs which brings insight into the task and help track what's working and what's not.

Here's the high time you have to know who exactly is going to be a good fit for your real estate business.

But, if there's a thing that could bring you more conversion in this pandemic I think email automation is the thing.

Don't worry much about the fewer subscribers you already have you can still do just more.

You might be thinking right now why that will be a huge investment and cost you much but I'll say you really need just that to grow your real estate company in this pandemic.

Here's the thing.

If there's that money to spend I'll likely tell you the concept of what you should do in a hard time like this where everything isn't going just fine.

The first initiative I'll likely talk about is the concept of creating a survey form and questionnaires related to your real estate business.

But avoid spammy it, let's it show why you care much about them not why you want them for your business.

Remember, they're humans like you, not robots and this is the time you don't have to play favorites just to the interest of your business but let it align to the customer's interests and needs.

The calculation above shows you need 800 visits, 16 leads, and 4 new qualified customers to meet the company revenue goals.

This shows you have a target KPI already to work on.

So using social media marketing by running ads is so good to track those metrics.

Think of it this way.

Let's say your team finally decided to run ads to capture new leads, the authentic way of doing that is to create a segmentation of who might be a good fit based on the ideal customer profile of your real estate company.

After all, if your real estate succeeded in capturing 2000 leads that means those are the people who go ahead filling the online forms.

It means your marketing team has 2000 leads intent to nurture but not yet qualified leads.

So, this is where you need email marketing automation to nurture them to become sales-ready intent.

Everything here swipes down to the context you're provided and your multiple touchpoints count.

We're in a hard time, you need to show more care about their lives and educate them more about what they really have to know.

What works better that can earn you more qualified leads in this pandemic is to churn out more of educational content than informational content.

Give them the reason why they should buy not what they should buy, educate why they want to use what they're about to buy.

Not how to use what they're about to buy.

Your content really has to speak more about who you're as a business not what you're.

You can't make a dime profit if you keep nurturing leads telling your prospects about what you do not why you're doing it.

Your content is what determines the audience antenna to listen.

If your content marketing looks poor everything about what you do will pretty go the same way.

So to have prospects rooting for your business before the pandemic ends.

Try to hack on the following to boost conversion overnight:

• Build customers who're fans before they become customers.
• Nurture those who interact well with your real estate multiple touchpoints
• Know your ideal customer profile.
• Hack on social listening to discover new benchmarks and KPIs.
• Stay real as a business.
• Have a unique selling proposition.
• Have a unique brand story.
• Always create a unique experience for your customers.
• Hack around your customer's interest, not your business interest.
• Always track your buyer's journey.
• Fast response to customer's queries.

That said, having all that in mind can build your real estate gem for conversion.

Customer relationship is important to lead nurturing.

To have them for a happy marriage you'll need to show them who you are and build them for emotion for your real estate business.

Remember, qualified leads means sales and profit.

So it's best you have to churn out the best content strategy out there and try to nurture your prospects well for marrying what you sell in order to purchase to buy.

Read here: how to start a real estate business that turns into a conversion machine in Nigeria

Real Estate is indeed lucrative and the Return on investment is huge what is needed is to rise above your folds and try to get the content game right.

The power of social media and internet marketing is there to leverage.

Investing so much on that during this pandemic speaks a lot to the sales funnel of your real estate business.

So, how well do you want to go about everything?

 I'm Destined boy, a certified digital and inbound marketer.

Follow @Blogdestined