How fandom Can Help You build Fans For Your Business

The era where businesses might grow and still growing is the era of fandom.

So, what does this fandom means to you as a Nigeria's entrepreneur?

I see fandom as a human connection, a dramatic scene but with a real comeback.

It's an episode of creating a movie scene that brings reality to what your business does.

Fandom is beyond social media listening, advertising, leads nurturing, and social monitoring, it's just a basic ideology, not a content strategy.

Your customers aren't robots but they're humans like you. They want to see loyalty and human connections in what your business does.

An example of this is, Jack Dorsey visits, into African tech soil, there was a content game why his visit was scheduled not for anything but for the purpose of creating a wide-range fan community and building human connections.

And that's the fanocracy I'm talking about.

Fandom turns leads intent into a die-hard fans intent.

It shows who you're as a business, not what you're.

According to David Meerman, in his definition, fandom is all about building authentic relationships with your customers. Fandom is about finding your customer's purpose for buying what they buy. And fandom is about putting the needs and wants of your customers above all else.

That said, it's time for you as an entrepreneur to think beyond the basic loop and realize that business isn't done by you but by those who appreciate you for your business.

Those who do might be your employees, potential employees, and your customers.

You aren't only nurturing them for leads intent but having them for an earned media and biggest fans who die out for what you do and for who you're.

When it comes to fanocracy it means you're creating a content ideology around those who desire what you do - customers.

But there's a thing as that isn't enough yet to build a true relationship and have them for your business trust and credibility.

As you have to churn out a reason why your customers need to believe in what you do and why you're doing it.

In this case, David shows the elements of fanocracy in his video here, the authentic way businesses should grow and dominant. And here's it below.

The elements of fanocracy by David Meerman:

• Get closer than usual.
• Let go of your creation.
• Give more than you have.
• Become more than the product.
• Break down barriers.
• Listen to re-humanize.
• Tell the truths even when it hurts.
• Develop employees who are your fans.
• A passionate life.

Fandom isn't preaching only to celebrities but it preaches more to you and who you care about - Destined boy

The stickers of celebrities and churches you see at homes and in cars are what bring fandom.

Fandom showcases who your biggest fans are, they represent you anywhere, anytime, anyday.

These fans are the most powerful weapon that makes your business grow. They make you big than ever, they sell you out than what you ever dream of, and they build trust with you than you ever give.

However, fandom begins with who your employees are, and what they ever have passion for.

Most employees aren't preaching out the word fandom at their workplace. They ain't ready to make your business grow, most employee's daily necessity is to draw some Nairas and go home.

According to what David said, customers expect to find people who are just doing their job yet when an employee shows you as more than your regular job salary. Strong passion for what they're doing is infectious. Everything is affected and the people involved are immediately engaged.

That said, but how can you change your employee's content game?

Here are the elements of building employees for fanocracy by Destined boy:

• Acquire employees who're talented in understanding the plight of your business.
• Employees who do more than just a passion for your business.
• Employees who understand why the needs of customers are so important to make your business grow.
• People who build inspiration from your business.
• People who love what your business does and why it's doing it.
• Workers who express their emotions of your business to customers.
• Workers who're result-oriented.
• Employees who're also a big fan before they're employees.
• Employees who take your business over their family.

Having that content ideology can build your employees for fanocracy and change your business content game.

Nurturing employees who understand why customer relationship is more important than the product and good you sell better grow your business.

It's high time you know that the future of entrepreneurship in Nigeria lies in the kingdom of fandom, the authentic way to turn customers to fans.

A customer who isn't your fan isn't your customer - Destined boy

But having a big influence depends on how you build your business for fanocracy.

Someone who has a passion for your business has everything for your business by Destined boy.

The word fandom is here to stay and forever. So, how do you want to apply it for your business?

I'm Destined boy, a certified digital and inbound marketer.

Follow @Blogdestined