How to nurture your Business for Online Sales In Nigeria

...Here's what to talk about that any marketer isn't saying in Nigeria.

......Google trends and sees the screenshot of it below.

So let's talk about how that will help you start a business that almost converts every time.

Before that when it comes to doing online business you don't just think about what your instincts say.

Because you might be wrong about everything when you don't put your prospects first.

And doing that might lead your business into struggles while your marketing goals scrap.

Even fewer chances are that you set up a business that almost drives instant online sales.

That shows going online isn't just something you gain momentum almost instantly and is not the thing for everyone.

Read here: How To Grow Your Business - The Fast Way Of Driving Online sales

To what Hubspot academy completely say, it takes around 6-8 touches to generate viable sales leads.

You know that can possibly means something.

So, what does that means to you?

It means your touches are what speaks that convert them into customers.

Maybe that isn't clear yet then let's leverage Google trends.

Why I'm using Google trends is for you to see what might make you survive.

It's a trend everyone might need to know particularly when doing business online.

And if that's the case let's see what it brings when selecting keywords.

So today, I'm going to show you some tips about everything to know before starting a business online in Nigeria.

Here's how to start a business online in Nigeria:

1. Discover your keyword - Online business tips
2. Know your buyer's personas
3. Build on context
4. Know your ideal customer profile
5. Run a blog
6. Run ads
7. Business to do that makes money

1. Discover your keyword - Online business tips

About 75% of Nigerians use words of mouth either positive or negative to increase competition among businesses.

And that can be so powerful for a business.

In fact, people like you prefer hearing what other consumers say about a brand than what the brand says itself.

That's the level where online business is going into the angle is tight and staying ontop takes consistency.

And even though that matters but isn't enough yet.

More and more competition increases daily and that can make your business fade out if everything isn't going right.

Over 70% of Nigerians prefer online shopping and about 7% do that daily.

It shows why online business is the stuff to tap into.

As more people prefer online shopping over visiting offline merchants.

That really shows there's a higher possibility that more competitors would arise in the case of landing potential customers.

And what matters, in this case, is your marketing strategy.

That way, let's start with discovering your keyword.

Now that you know why you need to realize that competition is staging so that way it would show why your keyword discovering matters.

In this case, you want a keyword that everyone loves and convert even better.

You don't just want a keyword that won't put your business out there that can really suck.

If that's the case and when you opt-in to Google trends.

Read here: What’s Sales Enablement? – The Strategy, Benefits, And Why It’s Important

It will show you the trends of the keyword for every month and that can be so important for your business.

But, you don't have to pick up a keyword why because is all over places

I don't advice you to do that because you can easily die out with time.

Especially when you don't have any marketing tactics to get prospects for leads anymore.

Aside from that, everything would show from when posting out content.

So, it's advisable you pick a keyword that you know much about.

It's easy to grow up with that everything is just about time and consistency.

Whenever you pick up a keyword and see the strength of the purchase frequency.


That shouldn't make you stop there, there're forums and social media to leverage that would let you see beyond Google trends.

So use those online communities as the perfect route for discovering your keyword.

And the essence of doing that is to get what purchase intent it would bring for your business.

For that reason, it shows your business doesn't just need traffic but online sales.

And for every marketer that should be the by-product.

2. Know your buyer's personas

People spend a lot in online shopping that's why big ecommerce giants like Jumia has experience huge growth doing business online.

In this case, demographics aren't left out so far the internet still connects everyone.

This means there's no way you have the right channel and recession would hold you up.

I think that isn't possible because every day people are getting access to the internet.

This has made everyone become lazy feeding their feet to the offline merchants.

On top of that and if that seems to be how people prefer to behave.

Then tell me how would you make them convert for your business offer?

You know I'm talking about turning them to leads intent now.

How would that happen?

After you know what keyword that resonates with your interest.

I think the better way to make such a keyword a purchase intent is to know who you're about targeting.

Read also: Inbound Marketing In 2020 – The Definitive Guide

So that way let me bring you to the gold mine:

• What
• How
• Why

If those listed circles intent is well answered by you then you won't have much trouble not converting them into customers.

But, before that could be powerful it's best you start with the why.

• Why

That's why you need them for your business(why you're doing what you're doing).

When you come into the conclusion about why you need them doing business with you.

That will make you jump over to the next chapter.

• How

How you want them for business(How it helps your audience).

If you can identify how much impact of what you do would turn lives around in a positive way.

They won't hesitate to stay as your big fans.

And that really matters.

• What

For what, it shows what are you offering as a business.

Are you still doing the same as others?

Then maybe you should get out of the same hook and implement something different.

It might be of the same format but make the packaging looks different.

That way, your business is creating a front-line and a sellable unique selling point.

3. Build on context

Whenever you think of doing business online, it's a good thing you realized those you're about targeting.

So it's best you think of the following before doing business online:

That way, Here's the hot lucrative business ideas in Nigeria 2020:

• Know what value you're about distributing.
• Try to create multiple touchpoints for sales intent.
• Use email marketing for lead nurturing.
• Create a survey using survey monkey.
• Think of leveraging your prospect's contact.
• Segment your audience.
• Use chatbots for leads nurturing 
• Design your content planning and execution
• Set business KPIs
• Leverage marketing automation 
• Improve customer's retention and acquisition
• Set a unique selling point

You might seem not to know why those metrics above are really important yet.

This is it.

When it comes to inbound marketing the heart is the contact.

And if that you don't realize that before now It's best you make it stick.

Or tell me how do you want to target your audience without any information about them?

Do you think that's so possible to do?

I think there're slim chances lead nurturing would work without leveraging contact.

So the first thing to think about when you're about starting a business online is - a collection of contact or emails.

When you leverage that it's so easy to build context and know who you're about targeting.

4. Know your ideal customer profile

Right to this point, of course, you have to know who you're about targeting.

So, what's next?

This time, you would have to know who's a good fit for your business.

That would make you target the right audience.

Let's say, the ideal customer profile of your business are:

• Name: Tobi Bakare
• Interest: shoes, sport wears, cloth.
• Location: Lagos
• Job salary: 200,000 Naira.

Alternative;

• Name: Cee C
• Interest: pizza, ice cream.
• Location: Abuja
• Job Salary: 80,000 Naira.

That's an alternative right?

Now, with what you see above the alternative ideal customer profile isn't matching the main business core objectives.

So in any way that goes, it shows the customer profile Cee C isn't a good fit for your business.

That means, there's no point for your business targeting such a profile.

If a business needs quality leads the only way that could happen is to stick to your toes.

Because targeting Cee C won't make her convert because she doesn't have an interest in what your business offer.

So, it's advisable to create a survey and share it online for your potential customers to fill.

That way, you would know who's a good fit for your business.

5. Run a blog

Research has shown that businesses that blog generates 10x lead that businesses that don't.

That tells why blogging plays an integral part in your inbound effort.

More businesses are blogging heavily and that is really helping them in generating qualified leads.

So if you're thinking of how to set up a blog.

Read also: How To Start A Blog That Makes Money In Nigeria(Even As A Startup)

First, get a domain name and hosting plan.

You can get that from web hosting companies in Nigeria like:

• Whogohost
• Q server
• Web4africa
• Domainking

So those web companies can get you started just at a cheap rate.

Read here: How To Make Money Online Blogging in Nigeria(Even With Zero Capital)

After all, learn how to do SEO.

6. Run ads

The simple way to promote your online business is to run ads that the audience will engage with.

With ads, you can segment your audience according to the ideal customer profile.

By selecting the kind of demographic you want to target and their interest.

Running an ad would make everything easier and boost your business awareness.

So whenever you have a new product simply run an ad for it to boost conversion.

But you will have to create an ad copy and don't forget to use call-to-action like:

• Buy now
• Call now
• Sign up now
• Learn more

In order to drive targeted and qualified traffic.

7. Business to do that makes money

Here are the legit businesses you can do online in Nigeria:

1. Blogging
2. Selling ebooks
3. Offer to coach
4. Run conference
5. Selling ad space
6. Affiliate marketing
7. Freelancer
8. Bitcoin
9. Forex trading
10. Selling websites

Conclusion

Now that you know how to nurture your business for online sales.

The same way you have to know is not easy starting a business online without a capital.

Well, as a student you can start a business online, that's blogging and monetize it.

Yet, it can't just happen without investing some capital(money).

So, over to you, how do you want to start a business that drives online sales in Nigeria?

I'm Destined boy, a certified digital and inbound marketer.




Follow @Blogdestined