Dropshipping In Nigeria 2020(The New Checklist and Case Study)

Dropshipping In Nigeria 2020(The New Checklist and Case Study)

In this guide, I’m going to show you how to start a dropshipping business in Nigeria to skyrocket your product for conversion.

Well, this is not a lame man topic on dropshipping, not at all.

But the definitive guide on how to leverage these online selling market platforms to suit your needs and desires.

Sure, there’re many things to talk about, so many checklists to cover.

And also many case studies to look upon.

But, here’s the thing.

As you know and how the percentage of drop shippers are increasing per day.

I think it’s a good idea to join the trend as an entrepreneur and leverage the artwork.

Like I previously said, this is not a lame man topic on dropshipping.

So I believe you’re in for the complete checklist.

Now, let’s dive in.

A lot has been said about dropshipping on how you should cater less to the inventory.

But you should care more about how to sell these products and make sales from them.

That seems easy as an entrepreneur because it’s less time consuming and makes you think better on how to expand the online store.

Now, here’s the kicker.

Dropshipping model.

When running a dropshipping business you act as the middle man between the customer and the reliable supplier.

As per that, whenever the customer order for a product, you contact the supplier after receiving a payment from the customer.

Then, the supplier ship the product to the customer.

Source: salehoo

Well, as the customer pay to you at retail, you pay to the delivery supplier at wholesale.

Meaning, you and the supplier company must have bargained on certain fees that’ll be delivered to them on every sale made.

For example, if a product price is #2500 and for every sale made on your online store you roughly get #500 in return.

This means the #500 in return is your profit and the rest goes to the company’s pocket.

Now, let’s dive into what matters and see how to get the deal done.

Here are the dropshipping checklists for 2020:

1. Dropshipping websites in Nigeria.
2. Discover your keyword.
3. How to get the audience to engage.
4. How to sell and dropship on Shopify website in Nigeria.
5. How to sell and dropship on Jumia.
6. How to drive traffic to your dropshipping store. 

Checklist 1 dropshipping websites in Nigeria

This is actually important because people do ask of the best selling platforms to start their dropshipping business on.

And here I’ll list out the dropshipping websites you can get started with in Nigeria.

Shopify selling platform.

Yeah! It’s great to start on this online selling platform, you careless about the hosting plan and inventory.

Jumia Nigeria

This is another nice online selling platform trusted by many entrepreneurs and brands.

You can give it a try and I promise, you won’t blame yourself for doing so.

Oberlo

This online platform enables you to add your product directories on the Shopify platform.

Also, it helps you find a trustworthy supplier to bargain with.

Konga

This online selling platform also allows for drop shippers.

So far you’ve got a terrain of products to sell and you ain’t scamming them.

This platform can also be a good deal for you.

Now, how to sell and dropship on these online market platforms(Jumia, Konga, and Shopify).

But before I dive into that I’ll likely break it down into a series of case studies.

And here we go.

Checklist 2 Discover your keyword

I’m sure as an entrepreneur what matters to you is this(conversion).

Sure, that should be the by-product of every dropshipper.

In fact, no one wants a scrappy online store because it sucks.

Everyone wants something even more and conversion(sales) says it all.

For example, if it happens to be that I create an online platform for my store, I invested a lot of money in it to go live.

Yet, I still not get back the return on investment.

This means there's a problem growing my dropshipng business.

And I believe no entrepreneur will ever want to experience that painful scene.

Everyone has a target, we pursue the target aiming at fulfilling it.

But if one thing could make you achieve that, then this is it.

…….Discover your keyword.

Yeah! Every online selling platform is designed differently.

The way Amazon run their online selling platform is entirely different from Jumia online platform.

This shows studying the trend on your most preferred online platform kinda works best.

And to drive masses of traffic and sales, the keyword says it all.

Okay! Let’s start this way.

Let’s say you’ve decided to start a dropshipping business and now you’re thinking of what to sell there.

……….Best selling product(a product that brings a lot of impressions and conversions)

Leverage Google trends.

This online free tool helps you discover the most trending keyword.

Of course, every customer does undergo think, care, and do stage.

They surf out information about a product they care about on the web.

……….Sure, this free tool is the kicker because it shows relative terms, dropage, and rising of the keyword for every single month.

And to discover more facts, leverage search engine result lists.

Look at the volume of the results, the question tabs, and related search terms.

This will give you a trend of how competitive the keyword is.

………And how much traffic and sales it may bring over time.

Truly, you need a keyword(product to sell) that brings conversion.

Not just going all out to sell.

Checklist 3 How to get the audience to engage

Competition keeps us moving at all times and increases our drive for success.

The dropshipping trend has evolved into a monopolistic competition.

Where there’re many sellers of the same product, driving the online shoppers to make a choice.

They weigh you up with others and study what makes you better and unique in what your business does.

……..This is your unique selling point. That’s:

• The benefits.
• Value.
• Trust.
• Credibility.

All that is what makes the difference.

When you set yourself apart in terms of customer relationship and service.

They’ll help broadcast your online selling platform with word of mouth to others.

And that matters a lot as a dropshipper.

But the big deal is this, how exactly can you catch them for leads?

…………Product multiple touchpoints.

Yeah! That’s needed.

These online shoppers need to encounter your multiple touchpoints in order to form an association with it.

They need to encounter your product multiple times.

Before they can build a better relationship with your business.

And this I know it’s important to you as a dropshipper.

In order to succeed with your online business.

Checklist 4 how to sell and dropship on Shopify Website in Nigeria

Shopify’s online platform is a full-functional ecommerce platform.

This is where you have full access to the back-end of your site.

Unlike other selling platforms like(Jumia, Konga).

You don’t own the platform, you can only trade with them to sell your products.

But, if you’re thinking of starting your own online store, then leverage Shopify.

This is the reason why:

1. It helps you manage your inventory.
2. You can track customer information and billing address.
3. You can leverage third-party payment mode.
4. The billing information will be review to you.
5. It allows you to create product pages
6. It makes you list out your product directories.
7. You can create a blog to promote your business products.

Now, to add a product to your Shopify store, leverage Oberlo.

Using Oberlo allows you to find and add a product to your Shopify store.

And makes you ship them directly to your customers.

In order to start selling you have to create a fully-functional store – Shopify store.

Then, find a product to sell in your store.

Leverage third-party payment before it goes live and makes sure the theme is user-friendly.

Checklist 5 how to sell and dropship on Jumia

Using Jumia for your dropshipping business is nice but it can only be great when you’ve people buying your products.

And the little trick to that is when you discover the online shopper’s popular keyword for your product.

Yeah! Every online market places run SEO, you optimize for a given keyword.

Then, shoppers discover you using the keyword.

And if you fail to optimize the keyword-based on their search intent.

It will be difficult to drive conversion on your online store.

First, you need traffic, more traffic leads to more potential conversion.

And to generate this traffic, you’ll need to master the art of the keyword.

All start this way.

At the search space, export a keyword that’s the keyword you intend to use for your product.

Click on the search button and it will fetch you this.

Now, each keyword is showing up in a different result(number of results for the search term).

On clicking it, I get into the full details of it.

Then, this happens.

The keyword Tv shows up relevant searches and the categories they fall into.

And if I have to go by the trend, I will pick the one with less related searches.

Why because the higher the search terms, the harder it is to rank well.

And if you’re starting the dropshipping business as a beginner.

It will take you a lot of effort and smartness to climb on top of the search query.

Let’s say I clicked through it, the product details as shown.

The description of the product was clearly stated and that matters.

But, to further my insights, I check the customer reviewed tab to see related terms they’re also searching for.

Then, I hover to the product rating and review.

Also, I study the comment of the product to check what they’re finding hard to get.

With this, I can hack on their customers and write a compelling description that resonates perfectly with their interests.

But to drive conversion, your product price tag must be at a low cost.

The lesser the price of the product, the higher the conversion.

And to build trust and credibility from your potential customers.

Add a return policy on your product page.

This will make them subscribe to your offer and service more.

Checklist 6 how to drive traffic to your dropshipping store

If you can’t actually learn SEO, leverage paid ads.

For example, a Twitter ad enables individuals or business owners to boost their product for better engagement.

All that you have to do is to select your campaign objective.

Set a bid and cost per click.

Select the tweet you wanna promote and check the maximum reach of the campaign.

After all, you can launch the campaign.

But for Facebook ads.

First, you’ll need to install a Facebook pixel code on your Shopify online store.

To track the behavior of your customers.

Then, select your objective and run your ad campaign.

But, you’ll have to segment your audience based on similar interests and behavior.

After all, create a product landing page to drive conversion.

And leverage call-to-action.

Read also: Twitter Engagement? | 9 Tips That Increase The Audience Re-tweet Rate 2020

Conclusion

So, over to you, how do you want to start a dropshipping business in Nigeria? Any other suggestions?

Read also: Local dropshipping - what it means to you in Nigeria

I'm Destined boy, a certified Digital marketer.

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