What you can learn from the man called Aliko Dangote

By now you have heard about a man called Aliko Dangote.

So, who's Aliko Dangote?

Let's take a bit of biography intro:

I called Aliko Dangote a man of prestige, an investor, an entrepreneur, and a business ideal man.

Does all that describe the entitlement of Aliko Dangote?

Maybe not, but that's exactly who he is.

In other words, what do you think you can ever learn from a man called Aliko Dangote?

Before now, I know you have read tons of online articles, traditional newspapers about him.

Well, that's quite okay, at least you know him already.

But, here in this article, I've got you 3 things you can learn to be as successful as a man called Aliko Dangote.

Take a little breath but I've got you this.

Being an entrepreneur is hard, as competitions grow almost every day that makes the whole thing even more difficult to tap into.

Past years, entrepreneurship isn't what it is now as people then value education than anything else.

For that reason, there were a few competitions and a high conversion rate.

Read here: Hack Your Food business Into a Profitable Venture In Nigeria

But, in recent times, being an entrepreneur isn't what it is years before now, years after years competitions grow as consumers likely react as detractors.

In fact, everything has really shifted into a monopolistic competition as consumers now weigh brands differently before making a purchase decision.

So, does that mean Aliko Dangote was so lucky, or is he living in his past glory?

Well, in my own case, I won't say he is and there're many reasons why you shouldn't also because I can tell why it's so hard to stay consistent for years.

What if I tell you it's pretty hard to build a home but it takes milliseconds to destroy that same home?

Think of it for a moment and let's that sink in.

However, why can't you do the maths and figure out how hard you can make a business grow.

So, let's give him the credit.

But, here's the thing.

In the case of Aliko Dangote, two things drive him to this moment.

• Knowledge
• Passion

Which he never lack till now.

For that reason, let's dive into the 3 things you can learn to be as successful as a man, Aliko Dangote.

What you can learn to be as successful as the man called Aliko Dangote:

1. He did more of storytelling
2. SWOT analysis was his benchmark
3. He stays relevant and consistent even more

1. He did more of storytelling

Of course, everyone has a story to tell but the stories are weighed up in quality over each other.

There're success stories while there're normal stories.

Aliko Dangote's kind of story came with the frequency that every black man can relate with.

By now you know already how Nigerians do behave once they heard about an epic story that shakes the entire world apart.

The storytelling becomes a prayer point to many.

For this reason, what's your story teaching out?

By now you have heard about how Aliko Dangote borrowed a figure of $3,000 from his uncle that makes him build a formidable brand that the whole world can't resist.

That shows there's power in what your story is teaching out.

Aliko Dangote's story came with a point of view which means he's talking directly to its audience.

The second person point of view came with so much character that brings human connection and feelings.

He preaches what he lives.

A good story humanizes a brand because of the way it stays real and unique.

It tells people why you're doing what you're doing.

Because people don't mind what you do anymore but why you're doing it.

His team understands what makes a brand stand out that way they build on an icon that preaches more about him and why he's doing what's doing.

2. SWOT analysis was his marketing benchmark

To me, I've got you reasons why Aliko Dangote so much relies on SWOT analysis indicators.

If you don't know what that means, it typically indicates:

• S - Strengths
• W - Weakness
• O - Opportunities 
• T - Threats

So, what's there to talk about?

For whatever reasons, Aliko Dangote never relies so much on his strengths but on other indicators(weakness, opportunities, threats).

He believes tracking data on how good won't make his brand stand out.

For that reason, he devises his ideas typically for the need to discover new benchmarks, opportunities, tracking records, social listening, and KPIs.

In order to figure out what's working and what's not.

Aliko Dangote knew that from the onset so he never stayed bothered of competitions that arise later.

Because he believes what makes a business grow is consistency.

As for consistency brings human value, creativity brings connection and a brand story brings human feelings and emotions.

3. He stays consistent even more

Dangote group has been around for years now.

And every day they discover new benchmarks(Dangote sugar, Dangote cement, and more), create a content strategy, create a pipeline, create a  unique selling proposition, build on context, and the earth improves for everyone.

Now, staying consistent isn't just about the year's count but the years you improve everyone's lives.

And meet their daily requirement.

Aliko Dangote churned out a marketing vision that makes him see the future trends which make him stay even relevant and consistent the more.

He built his brand on the foundation of impacting lives and the earth improves for everyone.

Read here: Why your Provision store business needs a plan to stand out in Nigeria 

He knows the only way he can become people's choice is to solve their needs and buy them for a happy marriage(creation of jobs, investing money for the less privileged, and many more).

Which he was able to keep consistent for years.

And that marketing tactic got him an earned media.

Conclusion

Now that you have learned something about the man called Aliko Dangote.

So, over to you, how do you want to become as successful as the man called Aliko Dangote?

I'm Destined boy, a certified digital and inbound marketer.

Follow @Blogdestined