Local dropshipping - 5 Ways to Attract Qualified Buyers

Local dropshipping is the new trend and the era where dropshippers need to divert to do more.

So, what does this local dropshipping means to you?

The tricky thing in this kind of dropshipping model is that you have to localize your products to serve the nearest neighbors.

Of course, when talking about these nearest neighbors you hold them as the target audience who're a good fit for your local dropshipping business.

In this case, you itemize your products to be more productive to the audience that resonates best while you nurtured them for a purchase decision.

It's so sweet but you need a marketing strategy to survive for a local drop shipping.

Too many people have talked about how you can start a dropshipping business in Nigeria.

Also, how to dropship on Jumia and how you can invest in a fabric drop shipping.

But as for this, it's a new realm in converting local prospects into regular buyers.

Believe me, it's hard getting prospects for a purchase decision.

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It's a whole day puzzle.

In fact, a forever investment and experiment.

So, how do you want to localize your products to sell out more to those who are your nearest neighbors?

This is where local dropshipping comes in and to really stand out you have to churn out the best strategy out there.

Because of that, I've got you these 5 local dropshipping strategies that'll make you stand out in terms of customer conversion.

Here's what local dropshipping means to you

1. Invest in Google my business
2. Create a lead profile
3. Always leverage Google trends for your local dropshipping
4. Do social listening
5. Use the power of word of mouth marketing

1. Invest in Google my Business

So, what's local dropshipping?

Local dropshipping is the process of optimizing products to the local buyers who're ready for a purchase decision intent.

In other words, optimizing for broad SEO can be a lifetime effort. It's a forever process but patience is key.

For instance, when you think of targeting the audience around you then you think of optimizing for local dropshipping where you can get suppliers within that hook to deliver those products timely.

But, in this case, and which we know time-investment is powerful yet creating value and credibility can be another process to tackle.

And that's where Google my business can be so powerful for your local dropshipping listing directories.

Now, you have goods to sell, you have a target audience, but they can't still find what you do.

For that reason, how can you get them to convert?

In a time like this, you need to build your local dropshipping on the foundation of Google my business.

It's free and it's here for everyone.

Using Google my business will serve as a point of touchpoints for your local dropshipping business.

This way, you provide a description of why you're doing what you're doing.

In other words, the website section prompts you to create content that would delight your buyers into making a purchase decision.

In this case, a complete profile works best because your prospects are prompt to seek for reviews about your product.

In other words, the higher the positive insight of the review, the better the chances of the rating.

The tricky thing is to try to focus on a single location where you know you can easily deliver those dropshipping goods without wasting the whole day and keep it consistent.

For instance, if your target audience stays in Iyanu Ipaja there's no point you targeting residents in Egbeda unless there's a way out there.

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That's the reason why it's best to create a conversion strategy based on your ideal customer profile.

Another important thing is that if your Google my business is well-optimized it means whenever prospects trigger some search queries what you do is more likely to appear on the Google search result based on the location.

So the basic information you provide and what value your content is teaching out determines how well they can subscribe to your offers.

Which I think brings more visibility and leads intent to your local dropshipping business.

2. Create a lead profile

Don't just think you can target randomly when it comes to local dropshipping.

For instance, let's say you don't have a fully-functional e-commerce website but you're still leveraging your product on third-party platforms such as Jumia, Konga, Aliexpress.

The open truth is that those e-commerce platforms help you in creating a product store and storing some vital information.

In most cases, you can manage some of your inventories but before now there was an agreement by both parties.

But one thing is that every process to generate leads intent and sales funnel doesn't come from the third-party platforms but from you.

So, tell me, how do you want to generate qualified lead intent?

First, think about who's your target audience?

If your target audience is all demographics that means your product fits into everyone's interest.

But what if not everyone loves what you do then how are you going to nurture them for qualified leads?

This way, it's best you segment them out in order to know who's a good fit for your local dropshipping.

There's a thing you have to understand here, a local dropshipping is not a broad audience intent but a segmentation intent.

It's impossible to target all zones but a particular zone.

If your local dropshipping is wide-spread with the capacity of supplying every resident in Lagos.

It means there's a sufficient fund covering every zone for your local dropshipping intent.

It shows you don't have to target a location zone if there's much of supply to do for every resident in a state in order to supplement their needs.

But what still works best is knowing who's a good fit for your local dropshipping.

3. Always leverage Google trends for your local dropshipping

Unlike Google studio, Google trends is another marketing phenomenon that provides insight into a product keyword.

It tells you about the trend, the dropage, and intent behind those keywords on a monthly basis.

In this sense, when you leverage a free marketing tool like this you'll probably have no choice rather than stay ahead of your competitors.

Because for every local dropshipping product you sell out this free tool called Google trends will provide you the marketing flaws, benchmarks, and opportunities.

This means before you churn out content you would probably have seen the searchable intent of those keywords.

That's how often people search for it for a purchase decision.

That's why I recommend you to stick every time to this free tool called Google trends for your local dropshipping model.

For the purpose of staying updated in terms of keywords drop and rise and stay timely in what you do.

4. Do social listening

Another strategy that you can keep optimizing for and grow your local dropshipping into what everyone would later convert for is to hack on social listening.

The word social listening helps you to discover new benchmarks and opportunities for your product.

And this will help you churn out the best content strategy out there for your local dropshipping.

The word social media is free and there's power in it.

You can use that to detect new trends and what consumers are saying concerning your product keywords.

This will help you to throw up relevant multiple touchpoints that would convert them overnight.

Try to move out of the hook and stay more relevant.

5. Leverage word of mouth marketing

Local dropshipping is not about you creating a marketplace but it's about making the word local dropshipping marketable.

If you own the biggest dropshipping store in the USA or Nigeria and your marketing strategy isn't teaching something out.

Read here: Dropshipping In Nigeria 2020(The New Checklist and Case Study)

It's going to be hard converting prospects or leveraging an earned media.

The concept here is in the power of what you're teaching out and the great experience your prospects ever have.

That's what determined your earned media.

Nearly 85% of Nigerians believe what consumers like them say about a brand product than the brand itself.

This shows what you do as a drop shipper isn't relevant anymore to the ears of the consumers.

But the quality service you provide is what matters and that's what will earn you a word of mouth marketing among your prospects or regular customers.

Conclusion

Now, I believe you know what it takes starting out a local dropshipping business.

In this case, you need to consider the interest of your prospects and how you're going to nurture them for leads intent.

It's so hard at the initial stage but with the time you'll understand the graphics better.

So, over to you, what does local dropshipping means to you?

I'm Destined boy, a certified digital and inbound marketer.

Follow @Blogdestined