Tailoring Material Business - 6 Ways To Attract Clients in Nigeria

Guess what.

Do you know why your tailoring material business ideas can skyrocket your sales?

Do you know that starting a profitable tailoring material business can grow your revenue?

Maybe you don't know that, of course, it's not yet a crime you just need more nurturing.

If I may guess right, tailoring material business is something people now see as lucrative.

Do you think I guess that right?

Maybe, but fashion is everyone's thing, yet people indulge more time learning new trends and cultures.

It's fine, it shows where the trend is going into and that way it's best to leverage on those opportunities.

So as a tailor maybe not yet certified but at least with a little knowledge then tell me how do you intend to start a tailoring material business that everyone would convert to buy more?

See, in terms of the purpose here, however, is not to tell you the list of pieces of equipment needed for sewing like others do.

No, but I will labor you through the best practices why you're doing what you're about doing.

It means you don't just need what it requires by starting out. Instead, it's best to understand why you want them for a lasting relationship.

Although I might not be so right yet I still understand having the necessary tools are not what makes a good tailor.

On top of that, you can also be the best man for the job out there but what if no one knows you.

Or probably you lack lead nurturing in terms of human trust, timely, and connection.

What if that happens have you ever think of another marketing strategy?

See, the best practice you can ever indeed labor is selling yourself out.

And that happens when you start figuring who your ideal customer is.

Fine, we know location matters for your tailoring shop in couple with having the best sewing machines for optimal performance.

All these are what a lame man would have looked upon, yet what still matters is how to drive conversion it doesn't matter what form of connection.

But for every buyer's stage conversion is needed.

Then why do we have to invest so much on conversion?

Here's the big thing.

I'm a big fan of conversion because Return On Investment matters a lot to me and that's me.

A business that doesn't yield much of that maybe isn't a good fit.

Although if as much I rely mostly on that I still tender it to be secondary because I won't ever place it as a priority just yet.

Because of that it won't be a primary ego, instead, value and credibility is my thing.

Yes. I would add value first even to the extent by reducing prices just to improve customer satisfaction and retention.

The unique selling point matter most to me and your tailoring material business. When you set that right away it's quite easy to purchase your unique tone while people subscribe to it.

This time, let's talk about something.

And that's - How to start a lucrative tailoring material business that everyone would love for purchase intent.

How to start a lucrative tailoring material business in Nigeria:

1. Speak in your own way - Tailoring business idea
2. Execute your plans to the interest of your prospects
3. Show them your purpose
4. Know what your demand is
5. Network with the best importers
6. Create a realistic goal

1. Speak in your own way - Tailoring business idea

Your distinct voice needs clarity. In fact, it has to stay real and emotional.

A tailoring business in respect of anything is to create trends and mostly new innovations.

I call you a stylish and innovator required to see a trend before anyone would do. Maybe that can't just happen suddenly but at least your creativity matters.

Here's not about copy and pasting what others took their time doing. You ain't running a piece of gossip news either.

You're about saying and teaching something while people are ready to see and learn from it.

If at all you're not so creative devising new method but one thing is best to do.

Learn from others especially from the original creator. Pride might not allow you to do that but try to do something different and so unique as that.

I know not everyone could bring lucrative ideas down but most times people like that perform better than the original creator.

This happens a lot in school you solve an assignment some copied it and tender some new points that outscore you as the originator.

In any variant that might come your goal is to stand out and the power is in what you're about teaching out.

For example, a sound tailor will be showered with a lot of praises and recommendations which shows how word of mouth is so powerful.

And that good praises occur not for the best pieces of equipment he/she has but how the needs were solved.

In a nutshell, everyone knows why that is so important.

The word speaking in your way not necessarily means you have to go all-out advertising your tailoring material business.

In a place of telling them what you do.

I don't think that's so right, it isn't the right marketing tactics.

Once you don't speak directly to the audience people will hardly subscribe to what you do.

But using the How and Why brings human connections and feelings.

Regardless of anything let people know why you're doing what you're doing.

People don't buy what you do but why you do them.

Let's say your tailoring material business is still localized not able to get that reach yet.

Still, there're different methods to deploy that don't manually tell people what you do but automatically would show them why you're doing it.

It's critical your tailoring material business speak to people for motivation rather than stepping in the same shoes with others.

Your uniqueness is what brings motivation, your creativity is what brings value, and your innovation is what brings human connection.

That's why starting a tailoring material business isn't just about following the trends but innovating the trends.

2. Execute your plan to your prospect interest

You ain't starting a tailoring material business just to sell to yourself I don't think that seems possible.

If you're doing it to wipe away your time maybe it was just for the fun.

A serious-minded tailor doesn't rely on what was seen they go beyond that. Most times, they don't often pick things based on instinct but they mostly draft out plans.

A tailoring business plan in Nigeria should remain scalable and impactful that the so-called mission humanizes your brand. Which brings human connection and feelings to what you do

Most often, it clearly shows your tailoring material business personality based on how often the plan needs nurturing.

Right now, for every plan, of course, need lead nurturing whether offline or online. In whatever way, regardless of anything,  planning and execution should together be bound.

Most people talk about finding a good location, of course, it adds to it but that won't do much if actually everything isn't working fine for your tailoring business.

So, how would you make it work?

For example, let's say a good location is in place and everything is ready to go live.

Think about this. The basic requirements for a tailor shop:

• Who are the residents in that area?
• Are they demographics above 20 years?
• Are they mostly married?
• How often do they go for a ceremony?
• How much do they earn?
• Will they afford my services?
• Do they even like what I do?
• Are people prefer not staying even in the nearest location for services?
• Why are they not coming to me?
• Do you think my tailor shop speak of what I do?
• Can people instantly know what I do without manually telling them?

Let's say your target audience is male/female and they must be above 25 years.

So what if most people living in that area are a bit younger than that?

Well, if that doesn't happen, what if that thing you do isn't demanding in that location?

Or what if that happens that the majority of people living in that area don't like to patronize businesses that stay near them?

Which they prefer feeding their legs to a far distance place this way what would you do to convert them more?

3. Show them your purpose

The purpose of why you're as a tailor isn't just about decorating your tailor shop but attracting the right audience.

Let's people feel the fabric of your artwork not just posting ready-made clothing but paste your own work.

People mostly subscribe to what you do but mostly opt-out when using third-party artworks.

Yes, people don't subscribe to external works anymore.

So, the best way to attract them is to hack on this.

Here are how to create a sewing or tailoring business plan in Nigeria(pdf):

• Set up a frame for your artwork
• Use quality services for earned media(word of mouth)
• Make sure your tailor shop reflects what you do.
• Set a unique selling point.
• Reduce the cost of prices mostly for new customers.
• Who's your ideal customer?
• Decorate the exterior part of your tailor shop with a mission statement.
• Use call-to-action on your shop template(order now, call now)
• Indicate a means of connection.
• Leverage Google my business.
• Use the power of social media.
• Stay real and unique
• Be productive with time
• Have a logo
• Work on a business card
• Study where your customers mostly engage from.
• Create a portfolio of your great works.

Well, it's important to note that because people mostly react as detractors and about 90% of people living in an area don't prefer doing business with close-by tailors.

Maybe for security reasons I can't tell. 

That way, the only way to nurture them for leads is when you create a tailoring business plan that would attract and delight them.

And that starts with the way you decorate your tailor shop.

So, how would you want to have the best tailoring merchant out there that people would recommend your services?

First, you would have to start this way.

Here are how to decorate a tailoring shop in Nigeria 

• Use see-through glasses that would reflect your work
• Your logo color contrast should align with your shop design
• Decorate the interior part with your portfolio
• Place your achievement as a tailor
• Use description for every damn material shelf
• Your pieces of equipment (chair, table, sewing machine) should reflect your color contrast.
• Use an attractive frame to send messages
• Use call-to-action in every entry of your shop
• Create a free mode seat for your audience

Tips: automatically showcase your unique work while they sit. It might be a color frame or a poster where your tailoring material business name is indicated and that medium you can also use it to showcase your achievement so far, reviews, and customer comment.

That way, people would trust what you do and see you as an authoritative person in your niche.

Read here: Fashion design business - Why your lucrative idea matter in Nigeria 

4. Know what your demand is

The issue here is don't ever think of just having clients to sew but sell out what you do.

You can have another section of your shop where you can sell materials in retail while you get them at wholesale.

For instance, Aduragbemi is a tailoring material located at 19/21 agidi road, alapere, Lagos.

They provide excellent customer services as they sell out tailoring materials to clients.

So, if you want to replicate what they do it's best you know what exactly to sell.

That way, here is the list of tailoring materials in Nigeria that you can sell.

• Scissors
• Linen
• Pins
• Bridal net
• Polish cotton
• Presser's feet
• Thimble
• Machine oil
• Stone 
• Gun
• Bridal satin
• Raw silk fabrics

But, in a case, you want to have a better understanding of what might cost you in terms of price and budget, let's do it this way.

Here are the tailoring material price lists in Nigeria:

• Scissors: It might cost you around #150 and above
• Sewing machine oil: It might cost you around #2600-3000 
• Thread: Its cost price may vary from #500-#1000
• Needle: It cost less than #30 naira but in bulk maybe #700 above
• Sewing kit scissors: its cost price is #1100 and above
• Sewing machine: Its cost price is #2500 and above
• A sewing thread: for 10 pieces, its cost price is #700 and above
• Breaded 3D lace: its cost price is #4,000 and above
• Tailoring ruler set: its cost #10,000 and above

5. Network with the best importers

Weigh people differently don't just put all your eggs in one basket.

For example, in the Aba market, you can connect with importers but be wise with these cloth traders.

If you're new in the tailoring material business it's best you don't go to buy alone because you can be cheated.

In the Balogun market, here's where you see people selling in wholesales for every fashion material you ever wish for.

Here are the tailoring materials to buy in Balogun market:

• Linen
• Pin
• Bridal satin
• Polish cotton
• Stone
• Bridal net
• Tailoring ruler set
• A sewing thread
• Needle and more

And things are very cheap there, you buy these products in wholesales but you sell them at retails.

But first, try to weigh up with different shops in terms of prices and quality offers because that matters.

Yet, other major importers are available, especially in Ibadan.

Importers in Ibadan also are recommended for great services they have ever provided especially for the south-west citizens.

6 Create a realistic goal

To be a successful tailor you have to set a unique tone that distinguishes your business from what others do.

And to get that right, follow these tips.

Here are how to become a successful tailor in Nigeria:

1. Know your value
2. Offer a great service
3. Stay real and transparent
4. Build trust and credibility
5. Always track your goals
6. Be creative, dynamic, and innovative
7. Meet up with new trends
8. Always update your customers about what's new
9. Show authority in your niche
10. Keep learning
11. Always stay consistent
12. Always add value.

Conclusion

Often times, people ask if a tailoring business is lucrative in Nigeria?

Yes, it is, a tailoring business in Nigeria is so lucrative if only you know how to turn prospects into customers and your precision says it all.

So, over to you, how do you want to start a tailoring material business that's so lucrative in Nigeria?

I'm Destined boy, a certified digital and inbound marketer.

You can follow me up on Twitter.

Follow @Blogdestined