How To Use Search Engines - The Web Search results Matters To You

You might say you know everything all about the search engines. See, you probably know nothing.

With the likes of people ask a question, featured snippets, news carousel, image web search, related searches, and knowledge panel.

It means there're frequent ways of using search engines for information.

Well, with the ways things are coupled with what exactly you need to know means there're several ways you can filter search engines for profound knowledge into a topic.

This is actually important because you just can't depend on the top 10 result lists you'll need to go even further to gain in-depth knowledge of what you're actually about to learn.

Or would you just stick your horn into the top 10 organic search engine result lists without navigating further to all the search engine's features?

Is that how you do most of your searches on the search engines like Google, Bing, and YaHOO?

If yes, that way you would have to think even better into the way search engines are being used.

It's important you learn that when it comes to web searches.

You have to stay tactical and strategical.

So, in this guide, I'm gonna walk you through the way of using the search engines to improve your web searches and click-through-rate performance.

In this case, here is how to use search engines to improve your web experience:

1. The anatomy of search engines
2. How to use the SERP
3. The featured snippets
4. People ask questions
5. Google related searches
6. The important of keyphrase intent

1. The Anatomy of search engines

The search engines are actually the most complex structure ever. Yeah! Actually complex.

And with over billion of searches every day.

That's quite a number of searches if you may ask. That means you would have to do better than others in order to get the best result you ever needed.

According to Hubspot, On average, adults spent 20 hours on digital media every single week.

So, tell me, where do you spend yours?

When talking about search engines and how to use them in improving your web searches.

First, you would likely have to talk about in what way does it works to suit every searcher's desires.

That means you're essentially curious about how do the search engines work for end-users.

Maybe that way let's start with the definition of search engines.

So, what is search engines?

Search engines can be defined as an algorithm that filters out web pages according to their relevance, authority, and expertise in a way the end-users would most desires.

To the above definition, the search engines not just only rank content anymore but after content with E.A.T.

The content with resourceful pillar pages that explain a broad topic in-depth and explicitly.

For instance, let me use Google's search engine.

This way Google uses a crawler to crawl every crawlable web page on the web and index them to its database for future references.

What do I mean?

When Google indexes a web page it means the web page is actually stored into its database but isn't ranking yet.

Absolutely, off-course, that's a two-way agreement.

Your content might be index but isn't ranking just yet.

Then, what makes it rank well?

• Quality- Authority - Relevance.

When you have a blog post everyone loves, more importantly solving what end-users wanted to see.

There're several chances that such a blog post would receive authority(link juices) from other authoritative websites.

That actually is enough to rank well in the organic search engine result lists.

Absolutely, you would need to create valuable and insightful content in order to achieve that.

So, 

2. How to use the SERP

The search engines actually have a lot of features you can leverage in order to improve your web searches experience.

With the featured snippets, where every marketer calls the No 0 on Google, stealing the most clicks on the web today.

So, how would that improve your web searches?

3. Featured snippets

Well, when talking about featured snippets what it actually means is the search engine giant expansion.

The giant space you see that provide valuable information whenever you set in a search query.

Depending on whatever query you insert for information.

And the type of keyword match phrase you use in typing them.

The valuable results search engines giant provides is known as featured snippets.

This way, the search engines algorithm mostly Google RankBrain shuffles out the most relevant result that actually answers what the keyword is all about(relevance).

Which means every single web page that ranks do so with its relevancy and structuring.

In short, whenever Google RankBrain ranks a web page in the featured snippets that don't show it's the most relevant result.

It just happens for the fact that such a web page is well optimized for featured snippets.

4 People Ask Question

Whenever you surf for information on the search engines it's best you don't just depend on the result lists.

But maybe you should look further to gain extra knowledge into such a topic at hand.

That's why people ask a question is the trick to leverage.

The essence of it on the organic search engines is to stick you around even more.

For instance, in a case where you search for a particular keyword, Google would show you related questions pertaining to such keywords.

Which would matters a bit to you for knowledge expansion.

That way, you can boarder your web search expansion into what you never think of typing on the search engines box.

5 Related question tabs

In a case, you want to see extra keywords in order to leverage on.

The search engines related result lists are when you can find that.

It gives extra curriculum and bearing into such a keyword.

Expanding your web reach intent.

And that matters.

6 Search keyword phrases

You know most people search the web differently and for different search intent.

You might choose to use short-tail keywords or long-tail keywords.

But, most searches especially the one that converts even better is the long-tail keywords.

And mostly that usually be in a broad match key phrase.

When talking about a short tail keyword, for instance, Pizza.

Such a keyword is in a short-tail form.

But, for the one of how to buy pizza, that actually is known to be a long-tail keyword.

In fact, whenever you felt of filtering those keywords into their most relevant, that way you would have to think of doing it this way.

Well, most searches are in a broad match format, for example, pizza, fashion designers, content marketing, etc.

That's what exactly people search for.

But, if you want to make it look more advance you can filter those keywords into a phrase or exact match.

In fact, the exact match keyword phrase is the most relevant out of them all. 

So, in order to change from a broad match keyphrase to phrase match, use quotation.

Like for this example below:

"pizza" "fashion designer"

But, if you're thinking of changing to an exact match, you'll have to do it this way.

+pizza +fashion designer.

Conclusion

So, using those tricks above would aid you in a better understanding of how search engines work.

And how you would improve your search engines web experiences.

So, over to you, how would you love to use search engines?

I'm Destined Boy, a certified digital and inbound marketer.

Follow @Blogdestined

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