How to grow your business to impact sales
Let's talk about why you need to grow your business online for leads nurturing.
Maybe you need a clearer understanding of that.
Over 20% of business live online has experienced a huge impact on their offline sales by doing business online.
In fact, that has increased their sales intent into the way they do business with people.
They don't just market but find prospects for conversion.
That's why talking about inbound marketing here will actually dig a concrete pipeline into what seems to have a dumbed stone to your prospects who aren't ready for business yet.
You need to let them know your ways why you're doing what you're doing.
Maybe you ain't getting that yet.
Do you know that the majority of people aren't after about what you do anymore but why you do them?
In fact, recently, people aren't just after why you do them but why you want them for conversion.
In this case, a plain statement isn't what works here anymore.
Also, running a Facebook or Twitter ads won't do much for you but you just have to realize what value you're about bringing into their tables.
In fact, according to Hubspot, on average, adults spend 20 hours on digital media every single week.
And over 40% of prospects that stay online are ready for purchase.
So tell me why is your brand missing out?
The opportunity is gold you don't just have to stay in the same hook.
You need to network, spread out, reach the maximum audience, and make sure you leverage every single opportunity.
Growing a business isn't hard but needs nurturing.
That means consistency is key to what your potential customers would take you as.
For me, in inbound marketing realm consistently brings value and appreciation, not the marketing channels.
Although I don't want you to get confused yet using various marketing channels would help in acquiring new leads intent and that matters.
But consistently staying up to date with those leads is what brings conversion and grow your business revenue.
That way, you can see what difference it brings to the buyer's intent.
So, in this guide, I'll talk about what you need to do in order to grow your business and drive online sales.
Now, let's see for ourselves.
- Start with the buyer's intent - The business idea
- Set an ideal customer profile
- Hack on social media
- Promote using ads
1. Start with the buyer's intent - The Business Idea
When it comes to claiming a stake online you have to undergo an assignment before going live.
You need to build a home online where your prospects would regularly find and stay connected with you.
Not necessarily you have to own a blog or website. Although, it adds a lot in acquiring prospects.
But with other marketing channels, you can help to stay connected with your biggest fans and grow your business.
Here's your favorite pizza merchandise and in the world of pizza no other brands dominate but Domino's pizza.
Well, it can be hard to succeed and challenge big brands like domino but you can if you believe you can.
Here's what Econsultancy completely said;
Domino’s social approach is well-integrated – the brand’s Pizza Legends campaign allows people to visit the website, create their own ultimate pizza design, then name it and share it on social media. And the pizza giant is not averse to the odd PR stunt either – you can view a roundup here, my favorite being reindeer delivery in the Japanese holiday season.
To what was said shows before you must receive you must have freely given away.
In fact, spending more than you account for and even it might take you more than a year before seeing an ROI.
That's business for you.
As per the buyer's intent, your buyer's journey matters.
When a business actually wants growth knowing who your customers are is what brings context and that you would need.
For every potential buyer they behave similarly like you, of course, they're.
We all can act as detractors still weighing up different brand products to know where to stop for a purchase decision.
Fine. We all behave like that but that isn't the case for many then how would your brand stand out from rivals?
According to Hubspot academy, it takes around 6-8 touches to generate a viable sales lead.
That's quite a lot.
Yet, it's matters.
I mean the moment you actually think of adding value first that's the time your brand is establishing that authority and trust.
People ain't just interested in buying a good product, maybe that isn't the case here but buying it from a good brand.
In short, in recent times, 75% of people trust content shared by potential buyers like them on social media.
That shows creating content for every buyer's stage would increase your brand value and grow your business engagement rate.
Thus, bringing more leads intent that would probably turn into customers.
2 Set an ideal customer profile
To grow your business and target the right audience.
Thus, your brand needs to build on a unique and realistic ideal customer profile.
What does that mean?
The profile allows your marketing team builds on a context(target audience) that drives sales-ready customers to the sales team.
Credit: Hubspot
In fact, when using an ideal customer profile speaks more of context(targeting) than just marketing.
This way, you build a realistic profile of your prospects rather than just focusing on the buyer's journey.
For example, let's say you have a small business outlet that runs probably on b2b vendor and sure, you talk about growing your business revenue with your staff.
It's fine, talking about it draws out plans and objectives.
And sure, that can make it so easy setting new benchmarks and KPIs for the team.
But, here's the thing.
Every brand has goals and strategies to complete and the marketing approach in achieving it is always quite different.
Sure, there's no way two businesses would have the same marketing hooks that aren't possible.
Let's say business A ideal customer profile is about:
- Age: 30 years and above
- Interest: pizza, hot dog, sharwama.
- Job salary: #100,000 and above.
- Location: Lagos, Nigeria.
For business B ideal customer profile, it may go like this:
- Age: 23 years and above.
- Interest: cloth, shoes, wristwatch.
- Job salary: #200,000 and above.
- Location: Lagos, Nigeria.
Based on the ideal customer profile above the marketing team actually would understand who they're about targeting.
So, any prospect that isn't staying within the profile hook, of course, isn't a good fit(bad fit) for your business.
That means it's actually pointless wasting your inbound effort in targeting them.
But, for anyone staying within the hook implies they're a good fit for your business intent.
Credit: Hubspot
What's next is about how your business team nurtured those prospects for leads intent to a purchase decision.
That's why it's best to use marketing automation in acquiring them for leads intent.
And you can do that through various inbound marketing campaign but it's important for your business to show value and credibility.
Just don't make it look so obvious you want them for conversion.
That isn't right, it still takes around 4-8 touches to generate prospects for viable sales.
So, it's best you solve their needs that way they would become your biggest fans.
3. Hack on social media
When it comes to growing a business the power is in what you're about sending out.
Of course, there're a lot of social media tools that some are a good and proper fit for social media audits.
Yet, that might not do much if there isn't any power in what you're about sending out.
Social media is the force of awareness everyone is talking about.
In fact, demographic above 15 years leverage social media for research.
That shows how effective it would be to grow your business and boosting its reach with social media.
Take, for instance, your business has built on an ideal customer profile but finding a way in acquiring them for leads intent.
Maybe subscribing to your business newsletter, driving targeted traffic to your website or announcement of a new product.
Whatever way that seems to go the power is in what you're about sending out.
Most businesses on social media have a new trend in their posting time.
In fact, many have studied the right time their audience mostly engage.
And when it comes to bringing conversion on social media networks.
First, you would have to seek ideas into your audience's behavior.
That's, what kind of content hook they mostly get engage with.
For instance, let's say there're 4 available customers who regularly stay connected with your business on social media.
3 out of these available leads love to see your business using infographics when sending posts or tweets.
The one remaining customer prefers to go by the video hook of your brand.
That way, let's say your business team now sticks to use infographic hooks when posting content.
Mathematically, it shows your business would lose 25% of leads intent.
And that isn't good enough.
That's why most times I do recommend marketers to study the pipeline in order to know what actually suits your customer's intent.
When your team has realized the way the audience constantly behaves that way it can be so easy using real-time marketing in acquiring them for leads.
You can leverage the comment box to see what they say about your services.
And probably use that to create valuable content for their next journey.
Because that's the only place you would seek ideas into their problems.
And how you would make it a delightful process for them.
For every post and tweet, use relevant hashtags to boost the organic reach and engagement.
4. Promote using Ads
Big brands like Google use ads in promoting their products to boost their awareness.
With Twitter, Facebook, Instagram ads, you can easily segment your audience based on your ideal customer profile.
By sending them a remarkable ad copy to boost conversion.
This kind of campaign will uplift the awareness of your business and make your buyer's journey a delightful one.
All that is needed is to set up a compelling landing page that drives conversion and use call-to-action to drive leads to the product page.
Conclusion
I believe you now understand why it's so important to use different inbound tactics to grow your business and drive online sales.
It's crucial you know that.
So, over to you, how would you grow your business and drive more online sales?
Read here: Inbound Marketing In 2020 – The Definitive Guide
Check also: What’s Sales Enablement? – The Strategy, Benefits, And Why It’s Important
0 Komentar
Post a Comment