Lead Generation? | 11 Ways To Get Your Business For Sales Leads In 2020

How To Build Your Website For Leads – Lead Generation | Learn Now

This is Destined Boy – How to build your website for leads – lead generation.

Hey!

Most of your competitors are generating leads to their websites – Are You?

Well, lead generation is no longer an old act technique for acquiring potential customers before your competitors do.

But a new act of marketing strategy.

Also, it is no longer a piece of news that companies or businesses that generate leads tend to drive more sales to their business store than their counterparts that doesn’t.

That’s why what differentiate the growth of a business or organization lies in their marketing strategy faculty.

But, it is so unfortunate that many businesses are suffering right from the focal point on how to help their business gains that much needed momentum through lead generation; however, the word “lead generation” has facilitated the movement of many organizations to attain that greatness they ever dream of.

Definitely, without leads, there’s no way you can popularize your brand name.

And brand name solidifies customer’s trust.

According to Hubspot,

Customers are the output and sales are the growth.

HubSpot

No doubt, customers play an essential role in the game of business growth today.

Also, customers are the dictator of any business success today.

So, building up the reputation and having a better relationship with your potential and existing customers is the best nutmeg you can ever dream of giving as a company marketer.

And this can only be achieved by building your brand for leads.

Well, Let’s begin with a few points on how to build your website for leads.

1. Optimize your website landing pages for leads

Basically, the proper and most utilized way to generate leads is to optimize your site landing pages.

Because of this, few out of the abundance that credit the successful outcome of the former president of the United States of America(Barack Obama) was the better campaign strategy they initiated towards their political election.

According to Alex Cleanthous,

Barack Obama’s team knows that the ultimate judge of what makes a good landing page is how people react to it.

He’s right!

Because Barack Obama’s team was able to establish that unique selling point to their political campaign.

By testing the variable of their landing pages and also, study the behavior of their potential voters to gain more insights on how they are engaging with their landing pages.

Also, it gave them a better clue on the most preferable landing page.

And how they can convert potential visitors into potential voters.

This is a marketing strategy.

Well, it may seem like a long journey for you.

But, that’s the best marketing strategy you can give to your website landing pages if truly you want to generate leads.

Do you know that companies or businesses that run more landing pages with important call-to-action generate more leads than companies that run few landing pages?

Listening, landing pages are your home, and this is where end-consumers get to know you and what you have to offer them.

And the only way they can form an association with your landing pages is to entice and captivate them with want might interest them.

Then, begin your strategy by:

2. Optimizing your most selling Landing pages

As a blogger or marketer, the issue of most selling landing page and less selling landing page are bound to occur.

Take, for instance,

You compile a list of relevant keywords for your content campaign, after a while, you realized that one keyword/blog post is performing better than the other.

So, what will you do in this kind of scenario?

Let’s say, the keyword that’s driving more impressions has no clicks while the keyword will less impression generate more clicks.

Which one will you say is better?

The question is pointed at you.

Will you abandon one for the other?

No! you shouldn’t.

Because both contents have the potential to drive more leads to your website.

But, the outcome depends on how you optimize them for better conversion.

That’s why study the trend of the campaign copy is essential to the growth of a business today.

Stop assuming.

Begin with a proper approach and track every single step towards your marketing effort.

Read here: How to promote your business blog online instantly

Now, for the most selling landing page,

The optimization strategy you can give to a landing page that’s generating a lot of impressions but no leads/conversion is to check your website architecture first.

Because the issue may not originate from the conception of your content, but the inability to showcase a better user experience(UX) to your audience.

According to HubSpot,

20% of customers that have a good experience with a website are more likely to come back and reference their products to others.

This ideology should cheer up the gear of your car speed towards your website architecture strategy.

That’s why user experience is the key that capture potential customer’s minds for leads, not the compelling call-to-action.

Destined Boy

Now, the question begins with you.

Try to put yourself in a potential customer’s shoe and tell me how you are going to feel or react when you had a bad time or experience with a website.

Will you visit such a website for another shopping trend?

I believe the answer is capital NO!

Then, how on earth will you generate leads when your potential customers are having a terrible visit when interacting with your site?

Listening, internet users aren’t famous for patience.

The ability to make them scan and accomplish what they want in the quickest manner is the best marketing strategy you can lay down for the survival of your business.

So, begin by testing your website on every web browsers and make sure it is responsive(i.e adapt to any screen sizes whether tablet, smartphones, laptops).

Also, make sure the landing pages speed and navigation works smoothly and fast.

After accomplishing these processes, then you can begin to include:

3. A compelling call-to-action

The call-to-action strategy has performed wonders in the marketing strategy of businesses today.

This enables marketers to draw the attention of the end-users towards a product page by spotting the light of what you want them to do once they get to the landing page of a product.

According to Alex Cleanthous,

One of the strategies the Barack Obama team used is to make his call-to-action approach stands out.

Also, he further stated that the main call to action is red which makes it stands out and captivating.

Which becomes obvious to you what they want you to do.

That’s why it is very important to include a compelling call-to-action button to increase the leads of a certain landing page.

Because it directs potential customers by developing a better clue of what to do once they get to a site.

Let’s say, for instance, if your objective is to make potential visitors be prompt to subscribe to your newsletter or fill a subscription form, then you may include a subscribe now button or sign up form button; however, this is an easier way to capture more leads to your business.

Give them a glimpse of what you want them to do when they get to your site.

This actually makes them perform a specific action.

Now,

4. The less Selling Landing Pages

A less selling page may be a big strategy for your marketing efforts.

And there is no way you won’t optimize those pages for leads.

So, how will you go about that?

In a nutshell, the best optimization method you can give to this kind of situation is to let your audience know why they should care about a product.

By sending them cross-selling and discount products.

The multiple touchpoints strategy of less selling products is much needed here.

Because there’s no way a potential or existing customers encounter a product multiple times that they won’t form an association with it; however, start by showcasing those less selling products as cross-selling products to aid more visibility that will eventually turn to leads and conversion.

Yeah! This is a marketing strategy.

This kind of approach is like doing an On-Page optimization of content couples with the fixing of internal links.

The internal links serve a source pointing to another blog post in a site while the cross-selling products serve as a source driving the attention of potential customers to a product.

The same ideology is applicable to the structuring of your product page.

Begin by showcasing cross-selling products that are relevant to the product page at hand for more capturing of leads.

5. Make Reviews About Your Services

One of the few ways to capture the attention of your potential customers or visitors is to showcase the stories of your happy customers.

Look at:

Patrick Chan is an internet influencer and Click bank passive income marketer.

But, one of his most used strategy in capturing more leads is the ability to showcase reviews of his happy customers.

And this has helped his marketing effort.

No wonder, he was able to train and show thousands of people how to make money with Clickbank affiliate marketing; meanwhile, reviews have performed so much magic in driving the attention of potential or existing customers towards a product.

You may agree with me that people are gullible.

And the easiest way to capture them for leads is to reveal the list of your happy customers.

You may ask why.

Why?

Because they are after a brand trust and credibility.

6. Thank You Page

The thank-you page is the recipe that shopping customers see after they take an action on your website.

According to Alex Cleanthous,

He said that, after an action, you are taken to the thank-you page that encourages or prompt you to make a donation.

Now, the question begins with you.

What else could you offer on the thank-you page to drive additional action or leads?

What about making your shoppers subscribe to your email list?

Then, start by,

7. Capturing your shoppers to subscribe

The email has become the most effective tool used to drive the attention of customers towards a product.

Not just that.

But, it is also a medium for generating more in the return on investment in any marketing campaign.

According to Glo Nigeria,

They were able to drive more leads based on their consistency and how they were able to personalize their emails for more open rates.

Basically, how you personalize and time your emails will determine how well you could drive more leads and conversions.

The ability to resonate and let your audience know why they should care about a product will be a justify strategy towards a campaign.

Let them know why they should care about a product by writing detailed information about what you intended of letting them know.

Also, showcasing quality pictures of your latest discount or promos and using eye-catching headlines and descriptions.

And also include a compelling call-to-action to drive users to your website in order to perform an action.

8. Advertise your products

The word “advertising” is just a way of promoting your products to a great audience.

But, before setting a pace in the advertising world.

Try to think about the kind of business you’re venturing into whether it is B2B or B2C. etc

The aim of this is to know how you can propel your marketing channel for better engagement with your target audience.

Because knowing the social media platform and the audience that lives there will aid a better marketing strategy you actually dream about.

Then, begin with:

9. Lead generation

Facebook and Twitter enable marketers to run an ad to promote their product to large audience and for greater reach.

But, the Facebook ad actually comes with different objectives that marketers can choose from.

So, leveraging on lead generation objective allow businesses to capture more leads by promoting their product in front of their target audience.

The same approach is applicable to a Twitter ad.

But, how can you capture more leads using lead generation?

Then, start by,

• Creating eye-catching headlines.
• Compelling call-to-action.
• Eye-catching and engaging product pictures.
• Writing a detailed description of a product.
• Proper Segmenting of the audience.
• Make them keep wanting more.

These metrics listed above are the credentials for a successful marketing campaign; meanwhile, segmenting your audience into similar interests and behavior will bring a better clue and direction into their shopping approach.

And how you can engage them better.

Also, the headline and description are the potential customer’s first impressions.

Keep it short, engaging, and eyecatching.

And for more lead generation.

Create an adorable product picture with a compelling call-to-action button on every product post.

Remember, more leads equals more sales.

10. Search Engine Optimization

Every potential buyer’s journey begins with the search engine.

And the easiest way to generate constant leads to your website landing pages is to leverage search engine optimization; however, over 65% of the traffic generated from a site comes from the search engine.

Well, the easiest way to build your reputation and solidifies customer’s trust is to be found on the web.

Remember, a brand name solidifies customer trust.

So, let your website be visible on the web for more capture of leads.

11. A/B testing

Test the variable of your landing pages for better insights into the marketing efforts.

According to Aweber,

Test your campaign with A/B testing for optimal result.

Also, run a test for your email campaign in order to know which email copy has a lower open rate.

And optimize them for better conversion.

Conclusion

Use Google Analytics to study the behavior of your visitors or customers.

By taking a closer tab into the metrics or data analysis.

Ranging from the bounce rate, time spent on site, and exit rate. etc

For a better clue into how they engaged with your website.

Read here: How to use Google Analytics to improve your SEO optimization

Lastly, you can also invest in search engine marketing.

And try to stay relevant to the social media platform.

Also, keep your social media handle short and make it easy to remember.

Read here: How to make more money with Clickbank Affiliate marketing

I hope you found the article helpful? Please don’t forget to subscribe, comment, and share it.

I am Destined Boy, a certified digital marketer.