How To Rank Your Website Fast On Google | 2020 Edition

This is Destined Boy – How to rank your website on Google fast.

You’re on the search engine.

You type the queries of the articles you published.

None of these articles were shown to you.

You left it for a while.

Still, no improved result.

Then, the next thing that comes within you………Is to hire an SEO expert.

Don’t!

Just read through the article guide.

Then, you’ll have an answer to your problem.

What happens to a baby that learns to walk?

When a baby is learning to walk, he falls many, many times before he enjoys the confidence in working.

This means, no matter how a baby tries to walk, the steadfast hunger to rise up fast is there, in it, they might be tears and pains, but in a short time, the joy and freedom of walking keep overflowing.

That’s the way to think.

When you fail, that doesn’t mean that you are a failure. It simply means that you don’t do everything right.

This actually implies that Google sees us as a baby that must do the needful at all time.

Doing this, it’s going to keep us in plan and help us to get the desired result of our concerted efforts, with that, we will smile in joy.

Don’t just give up.

Winners don’t quit.

Also, quitters don’t win.

Remember, you become what you think.

Well, let’s start with a proper analysis of the topic at hand.

Since the process of getting a content index and rank take place little by little, so don’t be discouraged if progress seems slow.

That’s Google for you.

But, begin with:

Don’t focus much on Google Bounce Rate……………………………………………# STEP 1

You may seem to wonder why I started with this point, I started just for the benefit of it. Since we think we know, but it is so unfortunate to say we don’t.

In cases like this, we devote more of our attention to the bounce rate of a website and page than what is behind the scene.

What’s behind the scene is the unseen revolution that needs more attention to be given to, not just the seen metrics.

Say I filter my Google Analytics dashboard to the bounce rate result of my website, I can fairly say how visitors are interacting and engaging with my website.

Furthermore, I may choose to locate the bounce rate of every web page to further my insights into the data analysis metrics.

But, how does that improve my website ranking?

In my own case, a low bounce rate doesn’t facilitate high ranking of a website, in the same way, a high bounce rate doesn’t show a website performance is poor on the organic search engine.

As contrary opinion has arisen over time leading to an inconclusive terms for both parties.

This is what Conversion xl said about why Google seems not to use the bounce rate as a metric.

He said, based on what the bounce rate measure, it is easy to see why Google doesn’t use the bounce rate you see on Google Analytics as a ranking factor on the organic search engine.

Here are the main reasons why he said so:

The bounce rate is not a reliable measurement of quality.
Google Analytics’ motivation can be easily manipulated.
Many websites do not use Google Analytics.
Google lacks the motivation credential to access Analytics data.

See, although, the actual fact still remains the fact that Google sees things differently and this has been the main criterion metrics we seem not to know much about.

Since the bounce rate metrics cannot easily depict a user engagement, because of this, it doesn’t cater much for the average time spent on a page.

But, in a nutshell, the word “bounce rate” varies from industry to industry.

Here is an example of the above statement.

As we can see above, Neil Patel’s blog is more about giving the users the information needed, without leading the users through the rest of the website(like popular or related posts).

Then, do we have to say Neil Patel’s blog isn’t ranking well on the organic search engine?

That way, it shows that Google doesn’t punish certain types of websites based on their bounce rate metrics if the purpose of the page is not to lead the users through the rest of the website. According to conversion xl

More importantly, the use of the Google bounce rate is not a dictator for any website ranking on the organic search engine result page. Whether you seem to use it or not, it won’t affect or diminishes the ranking of your website in the organic search engine.

Furthermore, in fact, based on W3Techs’ data estimation, only about 54.3% of all website uses Google Analytics.

This shows the bounce rate metrics cannot be used as the credential for ranking a website highly on the search engine result page.

But,

Reduce The Pogo-sticking metrics of your website…………………………………….# STEP 2

Since the word “bounce rate” is based on when a user visits a website without interacting or engaging any further with the site…….such action will be recorded as a bounce rate.

Then, the pogo-sticking term works very similar to it, but of different purpose.

Since the pogo-sticking algorithm was introduced by Google to determine the exact bounce rate metrics of a website.

That way, Google tracks user pogo-sticking metrics based on their user experience on the organic search engine result page.

Well, it actually works this way, when a user visits a web page on the organic search engine result page, realizes the information is not what they’re looking for and bounce back to the result page to click on another web page.

This act is called a user is pogo-sticking.

Bouncing around from one web page to search results to a web page to search results, etc.

Furthermore, it doesn’t stop there, another way Google usually fetch the pogo-sticking metrics of a website is when the content delivered is half-digested.

This means when a user visits a website and bounce back to click on the subsequent web pages with a higher bounce rate.

Google concludes you’re letting users pogo-sticking, thus, affecting the ranking stability of your site on the organic search engine result list.

Here are what causes the pogo-sticking of a website.

Poor navigation.
Thin content(low budget, half-baked, and outdated content).
Poor user experience.
Slow website speed.

On the other hand, Google classifies the pogo-sticking metrics based on the time spent on web pages.

That’s, how long a user stays on a web page and how fast the user leaves.

Due to that, in SEO, the pogo-sticking metrics lead a lot of attention and proper insights.

Click here on how to install a chrome extension

Avoid duplicate content on your website……………………….# STEP 3

In a nutshell, no one knows when duplicate content has formed a crystal cluster on a website and this has diminished the ranking power of many websites on the organic search engine result list.

The word “duplicate content” metamorphose when a website has web pages(two or more) containing a very similar context, because of this, it splits the link authority, equity, trust, and anchor text of a page to multiple pages.

Which affects the page’s ability to rank well in organic search results.

Most importantly, in fact, Google finds it harder and difficult to rank a web page with duplicate content. The selection usually looks tedious for the Google algorithm to dwelt with.

Because of this, Google seems not to know which version of the duplicate content to index or not to index to its database.

Also, they don’t know which version to rank highly for a search query on the search result list.

And this will eventually lead to a lower ranking, de-index, and traffic loss of a website on the organic search engine result list.

Here’s what MOZ said about duplicate content

Instead of all inbound links pointing to one piece of content, they link to multiple piece, spreading the link equity among the duplicate. According to Moz

Although, we all know the importance of inbound links and how useful it may be to the ranking of a website on the organic search engine result list.

Say, for instance, a website has two similar pages, each with 30 inbound links to their shoulders.

That site could have boosted the ranking of a single page. Instead, the website will have to split the external, inbound links(link authority, equity) to the two duplicate pages with 15 links each, to that, it reduces the strength and ranking power of the website on the organic search results.

Here’s what Moz diagram depicts about duplicate content.

How to fix these duplicate contents?

When the propaganda of duplicate content arises on your website, you don’t have to speak all day about it, just used a 301 redirect strategy(install and activate the plug-in and fix it).

This is how it seems to work.

A 301 redirect URL is a permanent URL link that directs users to the original page of the content without losing the link authority of the web pages.

With this, all the duplicate content forms will permanently redirect to the original content source and the link authority will be assigned to the single page.

This way, it will positively influence the original page’s ability to rank well and highly on the organic search result page list.

Here’s how Moz depicts the diagram below.

Another method is to involve the use of the canonical tag. This tells Google the original content to be index.

Improve The Freshness Score Of Your Content………………………………………………# STEP 4

When talking about evergreen content, it is segmented to different perspectives.

To you, evergreen content may involve the writing of a post to rank highly on the organic search engines for years.

To another person, it may be writing of a post that remains relevant for years.

See, although there’s no way you could write a blog post that ranks or stay relevant for years without the use of freshness score(changing the state of the content).

Well, have you ever notice the freshness of your mind also changes?

At times, what happened when the state of your mind changes to old school songs.

And what happened to the new and latest songs?

Does that mean they aren’t relevant to you? No!

It simply means the state of your mind has been refreshing and activated to another realm of an excited state.

Listening, the way you value the freshness in your mind is the way Google value content with a freshness score.

Here is an example below.

The content above has been published 3 years ago based on the user’s comment, although, Google indicates that it’s recent content; however, boosting the relevancy of the content.

Optimize Your Content For Higher Ranking On Organic Search Engine……………# STEP 5.

Since Google is constantly changing its algorithm strategy for a better end-user experience.

And to make sure you stay on top of the search queries, you need to look out of the box and implement a better marketing strategy.

It is no longer a piece of news or information on how Google values in-depth, relevant articles over half-baked content.

To make sure you stay relevant in every search term, increase the length of your article.

Improve The Title Tag And Meta Description Of Your Content………..# STEP 6

The best way to maximize the title tag and meta description click-through rate is to use a plug-in called YOAST SEO.

This plug-in helps you to stay intact to SEO practices and protocols.

Furthermore, it depicts real-time analysis of the content structure such as keyword density, length of words, and so on.

Alternatively, you can use click flow to maximize the click-through-rate of your title tag and meta description on the search engines.

All you need to do is to add a piece of javascript and it will start running the test for you automatically.

Click here for better understanding on how to use click flow

Increase the use of Internal Links of your content…………….# STEP 7

Internal links play a prominent role in the architecture and structure of content and it tells Google your most important pages.

By doing this, your search ranking will improve greatly.

Improve The Page Speed Load Of Your Site……………..# STEP 8

It’s no secret how page speed impacts rankings and increase the conversion rate of a website.

A faster page speed tends to boost the ranking ability of a site and the conversion rate of the sales funnel of a business.

So it is better to make your website load in the quickest manner.

Because internet users aren’t famous for patience.

In other words, you can make use of a cache plug-in to reduce the load of the site.

Mobile-Friendly Website………….# STEP 9

More Google searches are emanated from mobile devices.

It won’t sound proper for your website to lose out to these great audiences, because of this, optimize your website to a mobile-friendly site.

To fetch whether your site is mobile-friendly or not – navigate to search engine- type mobile-friendly test tool – click the fetch result.

Here is an example below:

Conclusion

I hope you gear up with the strategies above?

Good luck to you!

I hope you enjoy the article? Don't forget to share it and subscribe.

I am Destined Boy, a certified digital marketer.

Follow @Blogdestined

9 Advanced SEO Tips That Rank Your Website On Google in 2020