The Beginner Guide Of SEO To Newbie Bloggers | Full Details

The Beginner Guide Of SEO To Newbie Bloggers | Full Details

This is Destined Boy – SEO

Most of your potential customers, visitors, and readers are online – Are you?

Basically, the approach now should be systematic not based on assumption.

Over 55% of potential customers or readers journey begins from the search engine.

Since every potential buyer’s do undergo the Think Stage.

With this, organic traffic has surpassed any other traffic.

Then, in conclusion, every potential buyer’s journey begins with search intent.

And 70% of these searchers click on organic websites, not the advertising websites.

Well, let’s dig a hole into the approach by looking at the difference between SEM and SEO.

Read: how to grow your blog for a higher authority

SEO – Search Engine Optimization

Organic traffic refers to people visiting your website through search engines(Google, Bing, Yahoo), etc.

And since search engine optimization is the unpaid version of the search engine.

Due to that, search engines rank a website based on the On-Page and Off-Page Factors(backlinks).

SEM – Search Engine Marketing

Due to the latest announcement of Google about the keyword variation modifier in the Google ads keyword planner.

Google has ensured that they won’t be any reflection of the new intake keyword against the old keyword.

And the keyword match types will determine which one will trigger the Ad rank.

But, advertisers and marketers should know that what triggers the Ad rank is still based on the quality score(Relevance) and CPC(bid) of the Ad campaign.

In SEM, advertisers and business marketers bid for ad space in the auction system for certain keyword.

The advertisers or marketers with a higher quality score and bid win the auction.

This means search engine marketing is the paid version of the organic search engine.

Search engine result lists(SERP)

SERP means search engine result lists.

For instance, if you type in a search query in the search engine space.

The list of relevant result lists you see is known as the search engine result page.

SERP is just the output result list shown when someone inputs a search query related to your keyword.

Search Engine

Search engine uses Google spider, bots to crawl the web for new content.

This crawler, crawls links, websites, and web pages all over the internet and embeds the information to its database.

In other words, search engine bots or spider searches for relevant content all over the internet and store them in their database account for future references.

Since the integration of sitemap using Google search console known as webmaster will tell search engine crawler more about your website structure and health.

And after the crawling process has been done, Google bot will decide whether to index a web page or not to its search algorithm.

In definition of that, indexing is just a process of adding web pages to search engine database account.

Once the process of crawling and indexing a web page has been fully completed, Google will show relevant content to the end-users based on their search query, page rank, quality backlinks, etc.

So the process of crawling the web is to rebuild the Google database.

SEO Attributes

Search engine optimization enhances many factors.

These factors will be the determinant metrics that lead to the ranking of websites or web pages in the search engine result page; however, it is not necessary to involve yourself in the black hat strategy(buying of links).

In order to avoid being penalized by Google.

It is just a short term goal.

Strategies that determine a good SEO

Keyword strategy – plan your keyword

On-Page Factors – page speed, meta description, title tag, keyword density, internal links, external links, title length, technical issues(301, 404 error), UI(user interface), and UX(user experience).

Off-Page Factors – social signals, quality backlinks from an authoritative site.

Content strategy – quality, informative, worth-sharing, fresh and regular update of useful content.

1. Keyword selection

A keyword is the foundation and building block of SEO.

Destined boy

So the word keyword is just the phrase of words you type in the organic search engine space box.

This is what end-user use to find a piece of particular information related to the services you rendered.

But, don’t have a little misconception that the search query is considered equal to a keyword.

They aren’t exact.

Say, for instance, someone types a search query “Digital marketing blog in Nigeria” – This is a search query phrases.

But, the keyword is “Digital marketing”.

I assume you get that?

Keyword match type

A keyword is categories into three phases.

• Broad match type.
• Phrase match type.
• Exact match type.

• Broad match type – This is where the variation of your keywords is showing to irrelevant searchers.

Say, for instance, I type a search query “Business blog in the USA”.

But, the search engine typically shows me irrelevant results like “business blog in Germany” or “business blog in the UK”.

These are irrelevant results to my searchers.

Phrase match type – This is still relevant a bit.

But, another good sign about a phrase match keyword is the ability to add a keyword at the beginning or end of the phrases.

Take, for instance, someone types “Hotcake services”

So if the searcher as well thinks of adding a new phrase like “top hot cake service”, it will still trigger your content or website.

To turn a broad match keyword to phrase match.

You have to use a quotation, i.e ” “.

Exact match type – This keyword is the most relevant.

Because it drives more quality traffic than quantity.

SEO is not about the number of impressions but the number of relevant clicks.

To change from phrase match type to exact match type.

You will have to use a bracket [ ].

Note: For the phrase match keyword you can also inline the keyword by using a + sign.

For instance, +straw +berry.

That means whenever a searcher types any of these keyword variations, your website will show up.

This still makes it more relevant.

And the entire statement is still based on keyword research; however, go to Google keyword planner to layout more insights about the competition and average monthly searches for a certain keyword.

Since the entire strategy for On-Page SEO is based on a keyword.

“keyword research”.

This keyword is now personalized into the page title, image alt tag, meta description, and keyword density; however, SEOreviewtools or latent semantic indicator gives you the keyword ideas on your primary keywords for proper optimization of your campaign.

2. Add your website to Google Webmaster

The first step you should take after securing a domain for your website.

Is to add it to google webmaster.

Google webmaster reveals more insights into the health of a website.

And the performance of your site on the web.

• Ranging from the search queries leading to your website.
• Impressions.
• Click-through-rate.
• Position of your web page and content on the web.
• Search type.
• Countries – Region that gets more of your content impressions and clicks.
• Technical factors – crawling errors, robot txt blocking your web pages from indexing, submission of a sitemap, etc.
• International targeting.

So after adding your site to Google webmaster, it may take up to a few weeks to analyze and fetch your website analysis of your report.

3. Compelling Page Title and Meta Description

The page title and meta description are the first impressions of your audience.

It is the first thing that end-users see on the search result page.

This makes meta description the short summary of your content.

And the page title and meta description help search engines understand the topic and content on your page.

So make sure your keyword reflects here.

In search engine, end-users judge book by its cover.

Destined Boy

The page title character is different based on characters.

For desktops and smart-phones.

• Basically, optimizing your content for mobile users is much-needed.

Since most of the end-users' searches comes from smartphones.

And Google will display the first 70 characters. In some cases, it may go up to 71 characters.

This makes the page title length important to the end-users.

So it is better I recommend the Yoast SEO plug-in for your On-Page SEO. This is the best recipe you can give to your website content.

Read: The Beginner Guide to Google Adsense Approval

4. Backlinks

A backlink is created when an external website links to yours.

That’s, the link on other domain that direct users to your website.

After penguin update.

Search engines consider quality backlinks more relevant i.e quality links from relevant sites.

In other words, backlinks from high authority sites have a higher value.

Which boosts your search engine rankings.

And this is a part of the 0ff-Page SEO factor; however, there is no magic in generating backlinks from authoritative sites.

The only magic that can result in it is to create quality and evergreen content.

In a nutshell, generating backlinks is very important for new websites for fast indexing and ranking of your fresh content.

Quality and relevant backlinks

Google gives higher attention and consideration to links that are coming from the quality and relevant domains.

What do I mean?

If your website is all about technology and you are generating links from a fashion-related website niche.

Are they relevant backlinks to your site? – NO!

So getting backlinks from similar niches is more valuable and relevant to the ranking of your site.

5. Guest Posting

There are do-follow blogs, forums, and websites, that allow posting of content in Nigeria and the world at large.

With that, you can generate links back to your website.

Guest posting is a quick and effective medium to target new readers.

And improving your customer’s or reader’s acquisition.

Apart from that, you will also be able to increase online reputation and retention.

All you have to do is to find websites or forums that accept guest blogging where you can submit a strong article that adds more value to their readers.

But, don’t forget to include a call-to-action that will trigger or encourage them to click on your website link landing page.

Relevant comments by including your links also work well.

Contribute to the trend of the topic and drop your website link in there.

This makes your site generate more backlinks.

This is the aim of the Off-Page factor.

Read: how to improve your search engine ranking fast

Conclusion

Submit your website to Google Analytics to study the behavior of your site visitors.

It enables you to get in-depth insights into the following metrics:

• Bounce rate.
• Average time spent on the website and web pages.
• Acquisition rate. etc

For a better understanding of SEO set a goal.

Page speed also contributes to your site ranking on the web.

Internet users aren’t famous for patience.

If your site takes too long to load they’ll bounce back.

Make sure your site is flexible enough for them to scan and accomplish what they want.

Google page speed insights reveal such metrics to you.

Also, let your site be mobile friendly and responsive.

Google mobile-friendly test tool track that for you.

Serp helps you track the behavior and health of your site.

XML site map tells GOOGLE about all your web pages.

It helps Google and other search engines to crawl and index your web pages and contents.

Google webmaster enables you to submit an XML sitemap.

Also, the cache plug-in allows you to reduce the load on your site that leads to the slow page speed of your site. In conclusion, Good SEO allows search engines to find and understand your site.

I hope you found the article helpful? please don’t forget to share it, comment, and subscribe.

Enter your email address:


Delivered by DESTINED BLOG
I am Destined Boy, a certified digital marketer.