How to Improve your Search Engine Ranking Fast | Full Details

How to Improve your Search Engine Ranking Fast | Full Details

This is Destined Boy – Search Engine Ranking

Search engine ranking for a website?

Top-notch for any business going online is to be visible to many searchers and get a better place on the search engine result page(SERP).

Search Engine Tactics

According to the study, the website that rank on the first page of Google or search engine receive 93% of web traffic, with relative pages receiving 7% of estimated or total traffic.

This should pinpoint something useful to marketers.

It shows us how valuable our business online visibility contributes to the sales drive of any brand.

The concept of a buyer’s journey for any product purchase begins with Google.

Apparently, Google is the most used search engine in the world.

So losing out to these millions of potential customers doesn’t finance a better strategy for your business growth online.

Due to that, companies, and marketers are striving very hard to attain that great foot for their business online.

The visibility of a brand on the search engine result list page contributes largely to its success online.

The likes of Amazon, Jumia, Konga, etc have proved to us that there’s no shortcut to success.

They were able to gain their online reputation, not with magic or miracle.

But, they were able to achieve that with consistency, patience, and a great desire to succeed as a brand.

Their hard work, dedication, persistence, and creativity contribute tremendously to their increase in sales and online visibility on the web.

Since no one knows the in-depth approach of the Google constantly-changing algorithm process.

Established and professional marketers can only bring up ideologies or perspectives about what they think.

Well, it is just a perspective.

• That’s why till today Google hasn’t revealed the full details on how it ranks websites on the web.

And why some websites are favored than others.

In cases like this, what literally works if truly you’re leveraging your brand for a long term goal without getting penalized by Google.

It is to begin to think about better strategies or plans that could enhance your ranking on the search engine results list page(SERP).

Don’t trick search engines!

If not you’ll get penalized.

That means Google will drastically drop your ranking spot and traffic on the web.

Due to that,  it will take you a lot of time, effort, and seriousness in getting back to your actual position.

Generating spam traffic doesn’t comply with Google guidelines and protocols.

It is against the law.

1. White Hat and Black Hat

According to Steve Jobs, the only way to do great work is to love what you do.

Steve Jobs

Since over 99% if not 100% of businesses going online prefer instant success.

Remember, Rome wasn't built in a day.

It all takes gradual processes to attain those feet.

Using a white hat approach is a better strategy you can render to your business visibility online.

Leveraging on white hat strategy lets your business stand very little chance of running into problems with the search engines in the nearest future.

You have little risk of getting penalized by the search engine.

White Hat approach is all about you:

Creating your own unique, quality, and original content.

Building up a genuine, and engaged association for your readers to interact with.

Promoting your content to relevant audiences in a genuine, personalized, and original way.

Black Hat

Over 80% of website in NIgeria prefer these techniques.

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I kindly advise you to stop this technique if you’re leveraging on it already.

It is a short term technique.

And if care is not taking, it will damage a lot of things before you resolve the needful.

This technique seeks to create a hole in the search engine algorithm and rank websites higher than they actually deserve to.

So involving in such an act means you seek to violate the search engine guidelines.

Programming an injected links into a website, driving spam traffic can only work in the short run.

These tactics don’t simply work in the long run, because Google will eventually find a way to stop and penalized such websites.

This means your website traffic and sales will drastically drop overnight.

So think about it!

2. Alexa Ranking

Alexa ranking also plays a major role in website visibility online.

Companies and marketers are working very hard to rank their Alexa spot higher on the web.

Why Alexa ranking?

This metric deals with how popular a website is.

It ranks websites based on popularity.

The popularity of a brand really matters most in your ranking on the search engine result list.

How audiences form an association and engagement with your website contribute to your Alexa ranking.

It reveals how a website is doing relative compared to all other sites.

According to Alexa Marketer(Kim Kosaka), she said, your site’s rank is not only dependent on that site’s traffic, but also on changes to traffic.

This shows that Alexa estimates the number of visitors to all sites on the internet.

If so, it is said that if you want your business to succeed on the internet, it is important to track your website performance.

The ideology behind this is that the website’s activities are tracked based on the daily page views and daily visitors in the past three months.

The possible way you can improve your Alexa ranking is to:

3. Deliver quality, insightful, informative, and original contents

Remember, great content is KING!

Updating content frequently that add some real value to your readers facilitate your ranking.

Listening, before Google can actually think of ranking a website, it is important for you to know that the website must be authoritative and also be a resourceful place for readers to stay for a visit.

Search engine is after the end consumers.

And the best way you can convert new visitors to potentially turn into your customers.

It is to show the reasons why they should stay for a visit.

Google loves the informative and resourceful site.

The site that adds impact and resolves end-user needs.

While quality and insightful content are rewarded by the search engine like Google, which is taking steps to set better answers faster for the end consumers.

Backlinks

Backlinks let search engines practically understand what kind of site is making reference to your site.

It clearly defines your approach and also increases the trust and authority of your site.

Getting referral links from authoritative sites i.e websites that are performing very well will eventually increase your chances of having a good rank on the search engine result page.

4. Internal links

Linking the page of your site to one another is a great way to guide visitors through your website.

Website navigation is crucial.

This helps the search engines understand the most important content of your site.

5. Search Engine Optimization

Good SEO let search engines to find and understand your site.

This is a very important strategy that deserves or warrants a significant amount of time and attention.

Since the secret behind using SEO techniques is not just to improve the standard and visibility of your site on the web.

The major reason behind it is to serve your customers better.

Over 55% of online shoppers in Nigeria are willing to purchase more for a great customer experience.

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Well, without a good user experience, you have little hope of keeping or converting your customers.

With the basics of On-page SEO factors, you can simply let search engines understand what your content is all about.

Simply learn how to optimize your content for both humans and search algorithms.

Write worth-sharing content.

Content people will be eager to share across social media networks(natural link building).

This will eventually boost your website visibility on the internet.

6. Adhere To Search Engine Policies

Marketers and companies are aware of the changing in the Google algorithms

Even though Google doesn’t publicly announce how it ranks a website on the search engine result page.

Still, marketers are careful in making insightful approaches.

While Google makes the major update announcement, the inner system factors of ranking a site are yet unknown by marketers.

Everyone sees changing in the algorithm as a treat and obstacles to SEO success.

Although if you eventually know how to rank your site on the first page on SERP without getting penalized for shortcuts or involving in a Black Hat SEO approach.

I will say, you are on a good track.

Avoid hacking your way to the top without doing the needful.

The purpose of a search engine is to organize pieces of information and make it useful for end-users.

The few updates marketers know about Google’s algorithms are:

7. Mobile-Friendly

Smartphones are widely used by a large number of audiences these days.

With that, Google lets us know how important it is to optimize our site to a mobile-friendly website.

Also, the percentage of mobile phone users is relatively higher than desktop and tablet users.

People see smartphones has an easy gadget they can carry around to access the internet anytime and anyday.

To enable a better user experience for your customers.

The architecture of your site really counts a lot to your ranking.

Search engine favors websites with mobile-friendly ideology.

Visit Google mobile-friendly test tool to check and analyze whether your site is mobile-friendly or not.

Google Penguin 

It was updated with the aim to target spammers and sites that buy unnatural links to boost their ranking.

Hummingbird 
This came with the aim to understand the intent behind a user’s search intent.

8. Analyze your present ranking

Serp.com helps you to fetch and analyze your current ranking.

Also, it contains features like drifting down to local directories ranking by city or zip code.

According to the study, the organic search engine is the source of revenue for every industry except entertainment or media.

Page Speed

Internet users aren’t famous for patience.

The only way you can make them stay engaged is to let them scan and accomplished what they want.

If your site is slow, you have little chance of ranking higher.

Because it takes millisecond for search engines to decide which website to show to its end users.

Visit Google page speed insights to analyze your site speed.

And since choosing the best hosting company contributes to the stability of your site.

It is better to optimize your On-Page SEO metrics strategy. To avoid being punished by search engine algorithm.

Conclusion

Check out the health of your site regularly.

Visit google.com\analytics and google.com\webmaster to study the behavior of your visitor’s\ customers and how your site is performing on the web.

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I am Destined boy, a certified Digital Marketer.