How Online Marketing act as a drive In 2023 Nigerian’ Election – Ultimate Guide

The Influence of Online Marketing In 2023 Nigerian’ Election – Destined Boy

This is Destined Boy – Online Marketing

Online Marketing is a finished structure that’s carried out with the intent of reaching out to a great number of people.

Gone are the days Nigerians depend on traditional or commercial media such as Television, newspapers, magazines, and radio for certain information or news.

Today, the internet has played a critical role in promoting informative news and content to these great audiences.

As the number of internet users in Nigeria increases, so as the level of engagement is rapidly growing.

Nigerian politicians must understand that the 2023 Election won’t be the same as in 2019.

A solid layout strategy into the campaign is an essential ingredient towards any outcome in the 2023 Election.

Leveraging in online marketing is to attract and drive more visitors to become potential voters.

Online Marketing Analysis

Online marketing is a widely practiced strategy of building multiple touchpoints and credibility for your voters.

The wise use of online marketing strategies can take a political campaign to an unprecedented level of success.

A political team needs to set a clear objective and strong political market understanding.

An American, Claire Miller said, One of the many ways that the election of Barack Obama as president has echoed that of John.F.Kennedy is his use of a new medium that will forever change politics.

Claire Miller

He said, for Mr.Kennedy it was television but for Mr.Obama, it is the internet.

Mr. Atiku knew the importance of social media marketing but not online marketing.

Well, a Nigerian man once said, An Election is not won on Twitter.

He’s right! Well, I don’t know the campaign team of Atiku but the campaign strategy was poor.

An American man said, “were it not for the internet, Barrack Obama would not be president”.

An AMERICAN MAN

One of the major failures of Mr. Atiku's political campaign was the inability to modified and organize his supporters in a way that resonate with their interests and desires.

The inability to make their campaign undergo a SWOT ANALYSIS really leads to their campaign failure.

Barack Obama was able to win every single state that matters, and he did it because he was able to move thousands to millions of people.

But, Mr. Atiku team was unable to make use of the Swot Analysis, i.e

• Strength.
• Weaknesses.
• Opportunities.
• Threats.

They focus more on their strengths rather than weaknesses. Their political campaign was a vision around their strong states rather than their weak states.

They weren’t bothered about the threats and opportunities.

Read: how to grow your blog for a higher authority

Mr. Trippi argued that Barack Obama's videos were more effective than television ads because viewers chose to watch them or received them from a friend instead of having television shows interrupted.

Listening, mobile has gained unprecedented importance in our lives, today, Nigerians can’t do without having their smartphones in their hands.

That is why online marketing has become the latest trend to reach out to these great audiences.

Barack Obama wasn’t just a social activist or a mere talker but He was a political’ digital marketer specialist.

According to an American to Barack Obama campaign, He stated that Barack Obama knew the medium demand authenticity and television, for the most part, demanded fake. Authenticity is something politicians haven’t been used to.

Claire Miller

Nigerian Politicians aren’t used to it because they don’t know the importance of building touchpoints and credibility.

2023 political campaign will demand more than just a physical rally but more of an online presence.

Let us take a careful look at these analyses.

Take your political campaign or business online now!

1. Compelling landing page

As a political aspirant, your audiences’ attention is one major factor that decides whether you will be crown as a winner or not.

You must resonate with their interest and keep their desires in mind.

Barack Obama was able to create a compelling landing page that resonates with their interests and desires in mind.

The landing page has an objective and specific action to perform. It gives you a clear path and direction of what they want you to do.

A good strategy allows you to make the right decision at the right time.

Barack landing page makes it obvious and clear what they want you to do once you get there.

I think they implemented the slag ” IM IN” in the button to encourage people to follow through.

Furthermore

His political team knew that the key to capturing their attention is to leverage on their details and consistently stay in touch with them.

Nigerians aren’t fooled but they don’t learn from history. That’s why history is a very good teacher but it has the dullest students.

Barack Obama knew the essence of creating a compelling landing page to get his potential voters more engage.

The performance of their website and youtube videos were compelling to their audiences in a way that makes them stay more for a visit.

According to an American, he said: The campaign’s official stuff they created for Youtube was watched for 14.5 million hours.

That was why Mr. Trippi said, ” To buy 14.5 million hours on broadcast TV is $45 million”.

According to the statistics, it shows that Nigerians get to engage more with Facebook, but still, over 35% of Nigerians are on Youtube for different social consumption.

So using quality and informative video content is a great way to capture the attention of your potential voters.

2. Facebook page

President Buhari campaign team in 2015 Election really did a fantastic job. The fruitful truth about President Buhari's emergence as the president is the ability to understand the needs and values of the audiences.

They were able to resonate along with the interest and choices of the people. The campaign brand was so fascinating to the extent that everyone can feel the victory in the air before the election day.

The campaign team understands the desire of the people and quickly establishes a Unique Selling Point which differentiates them from other political parties.

They started building momentum and retarget their audiences who haven’t form an association with their touchpoints.

While the opposition parties were busy spending billions on television ads.

Read: The importance of digital marketing as a company owner

Barack Obama also knew the importance of having a social media page. He successfully had over 20 million fans base. He critically uses Facebook to share updates on his campaign, ask fans questions, share Youtube Videos and drive more engagement.

Before such become a benefit, the ability for his campaign team to build multiple touchpoints was the ingredient that leads to this endless success.

President Buhari was able to split his campaign multiple touchpoints’ sections into:

• Trust
• Value and Integrity
• What he wants to offer Nigerians.
• Relevant and Informative speech.
• Facts that need to know.
• Exceptional slag and promises.

Due to that, He was able to drive potential voters that eventually form an association and show their desires and interest in his political ambitions.

He generated 65% more leads than any opposition party.

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3. Split-Testing

This is another strategy you can use to improve your campaign.

This works when you want to optimize your website or want to test two versions of your landing pages, emails, etc to know which one is performing best.

The behavior of visitors and their reactions will determine how effective the landing pages or emails are.

Barack Obama was able to split the versions of his landing pages to know which one is more effective and how they can optimize it to resonate better with their audiences’ interests.

Google Analytics was used to identify the high performing pages and their behaviors towards those pages.

4. Email MARKETING

Email marketing was another digital tool that stood out in his campaign strategy.

Once potential voters opt-in to his mailing lists, The campaign team follows up with the potential voters by sending relevant and informative news, updates.

Email marketing was used to build up a strong momentum with his audiences.

It shares updates on various issues and contrary opinions. Thus building credibility and trust among audiences.

The only way you can keep Nigerians engage is to keep sending them relevant and informative emails.

Over 75% of Nigerians between the age bracket 19-60 check their emails once a week.

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This is another great way you could generate more leads and engagement to your campaign landing pages.

Read: how to grow your business with email marketing

5. Blog

Blogging is a medium used to connect to these great audiences. Barack Obama was able to use this channel to communicate and connect with his supporters. He shares articles, Youtube videos, and social media updates.

Don't you know the consistent you are in blogging, the more leads you generate?

He fully integrated social media buttons to every post on his website, and integrate a sidebar widget where you can invite your Facebook friends to the campaign.

6. Segmentation

Segmenting your audiences into a similar group and send them relevant content. Segmenting your email lists will help you get better open click and conversions.

Barack Obama's website was segmented and partitioned into different attributes and demographics.

He segmented his website by state so that supporters can stay up to date with what is happening in the state.

In Nigeria, you can segment them by state and languages like Igbo, Hausa, Yoruba, and English to make it more flexible to access to your audience.

Conclusion

Making your website mobile-friendly and responsive is very crucial.

Always identify and understand your potential voters’ journey and their most preferable social networks.

This will give you more insights into their behaviors and how you can get them engaged.

Understanding the value of your unique selling point will help you to engage better with your potential’ voters.

Conduct a Net Promoter Score i.e survey to analyze the detractors, passive and the promoters of your audience to your political campaign.

Identify your target audiences.

Optimize and analyze your weak areas.

Conduct a SWOT analysis for a better understanding of your campaign objectives.

Also, make sure your potential’ voter's experience is simple and actionable; however, the online marketing strategy will be the decisive factor between opposition parties in 2023.

The party with the best online marketing strategy team will get the voice and the interest of the people.

The moment starts now.

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I am Adeniran Gbenga Daniel known as Destined Boy. A certified Digital Marketer. Every copyright of this article should be done with proper references.

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